ASA Ruling on Ryanair Ltd

This case study describes a ruling by the UK Advertising Standards Authority (ASA) against Ryanair Ltd regarding misleading environmental claims in its advertising.

• In September 2019, Ryanair Ltd ran advertisements in the United Kingdom claiming to be the "lowest emissions airline" and boasting of "low CO2 emissions," citing a figure of 66g CO2 per passenger-kilometres flown.
• The Advertising Standards Authority (ASA) ruled that Ryanair's claims about its emissions were misleading and violated the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing.

APA

Natural Justice (2022). ASA Ruling on Ryanair Ltd. https://naturaljustice.org/publication/environmental-court-cases/

Chicago

Natural Justice. ASA Ruling on Ryanair Ltd. 2022. https://naturaljustice.org/publication/environmental-court-cases/.

Wikipedia

{{cite report |author=Natural Justice |title=ASA Ruling on Ryanair Ltd |date=1 March 2022 |url=https://naturaljustice.org/publication/environmental-court-cases/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{naturaljustice2022asa, author = {{Natural Justice}}, title = {{ASA Ruling on Ryanair Ltd}}, institution = {Natural Justice}, year = {2022}, month = mar, url = {https://naturaljustice.org/publication/environmental-court-cases/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }