CEO Note: Our New Orangutan Campaign in the NYT
Summary
Mighty Earth has launched a campaign following investigations that revealed the destruction of 100,000 acres of orangutan habitat and Indigenous Dayak forest in Indonesia. The report identifies American RV manufacturers, including Winnebago, Thor Inc., and Forest River, as consumers of meranti wood sourced from suppliers Mayawana Persada and Alas Kusuma, who were found excavating peat in violation of Indonesian law. While Indonesia has reduced commercial deforestation by approximately 90%, this case highlights ongoing evasion of forest protections. Following public scrutiny, the Indonesian Ministry of Forestry ordered the responsible company to halt its bulldozers.
Key insights
- Investigations revealed the destruction of 100,000 acres of orangutan habitat and Indigenous Dayak forest, described as Indonesia's largest deforestation event in years.
- American RV manufacturers Winnebago, Thor Inc., and Forest River, along with suppliers Patrick Industries and MJB, sourced meranti wood (lauan) from concessions where suppliers Mayawana Persada and its affiliate Alas Kusuma were found excavating deep peat in violation of Indonesian law.
- Despite a general success in reducing commercial deforestation by about 90% in Indonesia, some companies have attempted to evade forest protections and laws.
- Public scrutiny resulting from the investigation led the Indonesian Ministry of Forestry to order the company to stop its bulldozing activities.
Cite the original document
- APA
- Jones, S. (2025). CEO Note: Our New Orangutan Campaign in the NYT. Mighty Earth. https://mightyearth.org/article/ceo-note-our-new-orangutan-campaign-in-the-nyt/
- Chicago
- Jones, Sydney. CEO Note: Our New Orangutan Campaign in the NYT. Mighty Earth, 2025. https://mightyearth.org/article/ceo-note-our-new-orangutan-campaign-in-the-nyt/.
- Wikipedia
- {{cite press release |last1=Jones |first1=Sydney |title=CEO Note: Our New Orangutan Campaign in the NYT |publisher=Mighty Earth |date=21 August 2025 |url=https://mightyearth.org/article/ceo-note-our-new-orangutan-campaign-in-the-nyt/ |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @misc{jones2025ceo, author = {Jones, Sydney}, title = {{CEO Note: Our New Orangutan Campaign in the NYT}}, publisher = {Mighty Earth}, year = {2025}, month = aug, url = {https://mightyearth.org/article/ceo-note-our-new-orangutan-campaign-in-the-nyt/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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