CEO Note: Mighty Earth’s 2025 Goals

Mighty Earth's 2025 strategy focuses on decoupling agriculture from deforestation, ensuring sustainable state-backed development in Southeast Asia, and scaling finance for nature. The organization aims to leverage public distrust of corporations and passion for the environment to pressure the private sector, specifically targeting the automotive supply chain for decarbonized materials and promoting plant-based proteins to reduce methane emissions. Additionally, the group is pursuing continent-scale rewilding in North America, Asia, and Africa.

• Mighty Earth aims to permanently decouple agriculture from deforestation, building on 2024 results where they pressured meat, palm oil, paper, rubber, and chocolate companies to remove nearly 1,000 non-compliant suppliers. The organization plans to increase satellite monitoring and investigations to ensure industry-wide policy enforcement.
• In Southeast Asia, the organization identifies state-led development as the primary driver of nature destruction, specifically citing Indonesia's food estates and dams in the Mekong. Their goal is to redirect development toward degraded lands and support large-scale restoration.
• Mighty Earth is supporting the Campaign for Nature to secure funding for the global target of protecting 30% of the Earth by 2030. Identified funding mechanisms include the LEAF Initiative, the Living Landscapes Fund, and Brazil’s proposed Tropical Forests Forever Facility.
• The organization is targeting the automotive industry to create a carbon-neutral supply chain by increasing demand for green steel, aluminum, batteries, and minerals. They are collaborating with the Initiative for Responsible Mining Assurance to ensure critical mineral demand does not cause environmental destruction.
• To reduce methane and climate pollution, Mighty Earth is working with retailers and meat companies to make plant-based proteins more competitive through price parity, improved product placement, and ending the use of meat as a "loss leader".
• The organization is pursuing rewilding efforts across three regions: reintroducing keystone species like mountain lions in North America, and mobilizing private sector investment to heal environmental damage in Asia and Africa.

APA

Hurowitz, G. (2025). CEO Note: Mighty Earth’s 2025 Goals. Mighty Earth. https://mightyearth.org/article/ceo-note-mighty-earths-goals-for-2025/

Chicago

Hurowitz, Glenn. CEO Note: Mighty Earth’s 2025 Goals. Mighty Earth, 2025. https://mightyearth.org/article/ceo-note-mighty-earths-goals-for-2025/.

Wikipedia

{{cite press release |last1=Hurowitz |first1=Glenn |title=CEO Note: Mighty Earth’s 2025 Goals |publisher=Mighty Earth |date=11 January 2025 |url=https://mightyearth.org/article/ceo-note-mighty-earths-goals-for-2025/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{hurowitz2025ceo, author = {Hurowitz, Glenn}, title = {{CEO Note: Mighty Earth’s 2025 Goals}}, publisher = {Mighty Earth}, year = {2025}, month = jan, url = {https://mightyearth.org/article/ceo-note-mighty-earths-goals-for-2025/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }