Good Morals, Good Marketing: The business case for taking climate action

The Falcon Trails resort in Manitoba transitioned from basic environmental protection to a strategic business model centered on sustainability. By rebranding off-grid accommodations as "eco cabins" and utilizing Manitoba Hydro rebates for solar panels and energy efficiency, the resort leveraged its environmental efforts for competitive marketing. The business also implemented an Environmentalist-in-Residence program to further reduce its footprint through textile repurposing and mending.

• Falcon Trails transitioned its environmental efforts into a strategic business tool, rebranding its off-grid accommodations as "eco cabins" to meet the increasing demand for eco-tourism and gain a competitive edge.
• The resort improved its energy infrastructure by utilizing Manitoba Hydro rebate programs to install solar panels and implementing energy efficiency upgrades, including LED lighting retrofits and improved insulation.
• To further its sustainability goals and engage the community, the resort established an Environmentalist-in-Residence program where guests provide eco-friendly services, such as repurposing old bedsheets and towels, in exchange for free off-season stays.

APA

Farquharson,, V. (2020). Good Morals, Good Marketing: The business case for taking climate action. International Institute for Sustainable Development. https://www.iisd.org/articles/insight/good-morals-good-marketing-business-case-taking-climate-action

Chicago

Farquharson,, Vanessa. Good Morals, Good Marketing: The business case for taking climate action. International Institute for Sustainable Development, 2020. https://www.iisd.org/articles/insight/good-morals-good-marketing-business-case-taking-climate-action.

Wikipedia

{{cite report |last1=Farquharson, |first1=Vanessa |title=Good Morals, Good Marketing: The business case for taking climate action |publisher=International Institute for Sustainable Development |date=4 March 2020 |url=https://www.iisd.org/articles/insight/good-morals-good-marketing-business-case-taking-climate-action |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{farquharson2020good, author = {Farquharson,, Vanessa}, title = {{Good Morals, Good Marketing: The business case for taking climate action}}, institution = {International Institute for Sustainable Development}, year = {2020}, month = mar, url = {https://www.iisd.org/articles/insight/good-morals-good-marketing-business-case-taking-climate-action}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }