Understanding the American market for eco-certified fish

A fact sheet detailing the demand for eco-certified fish in the United States, specifically focusing on the market for fish from Manitoba and the preferences of younger American consumers.

• Demand for eco-certified fish in the American market is rising, driven primarily by an increase in consumer awareness.
• For eco-certified fish from Manitoba, the primary markets are located in the Midwestern United States, where walleye and lake whitefish are the species in highest demand.
• Younger American consumers show a strong preference for sustainability; 62% of young Americans prefer sustainable brands, and 73% of those born after 1990 are willing to pay a premium for eco-certified food products.

APA

International Institute for Sustainable Development (n.d.). Understanding the American market for eco-certified fish. https://www.iisd.org/system/files/2025-07/american-eco-certified-fish-market.pdf

Chicago

International Institute for Sustainable Development. Understanding the American market for eco-certified fish. n.d. https://www.iisd.org/system/files/2025-07/american-eco-certified-fish-market.pdf.

Wikipedia

{{cite report |author=International Institute for Sustainable Development |title=Understanding the American market for eco-certified fish |url=https://www.iisd.org/system/files/2025-07/american-eco-certified-fish-market.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{internationalinstituteforsustainabledevelopmentndunderstanding, author = {{International Institute for Sustainable Development}}, title = {{Understanding the American market for eco-certified fish}}, institution = {International Institute for Sustainable Development}, url = {https://www.iisd.org/system/files/2025-07/american-eco-certified-fish-market.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }