Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries

The report examines the impact of eco-certification on Manitoba's commercial fisheries, which export 80% of their catch to international markets, primarily the U.S. and Europe. It highlights that eco-certification can protect market value, with avoided losses estimated at CAD 250 per CAD 1 invested for large lakes and CAD 16 per CAD 1 for small lakes. The document recommends prioritizing buyer relationships in northwestern Europe and increasing communication between fishers and federal decision-makers.

• Manitoba's commercial fisheries are heavily dependent on international trade, with 80% of fish sold to international markets, mainly in Europe and the United States, while only 20% is consumed within Canada.
• Eco-certification offers significant financial protection against market loss; for every CAD 1 invested, large lakes can avoid losses valued at CAD 250, and small lakes can avoid losses valued at CAD 16.
• Beyond direct financial protection, eco-certification enables Manitoba fisheries to build their brand for eco-conscious consumers and contributes to more stable fish stocks, which reduces the risk of stock collapse and ensures a more reliable market supply.
• To maximize the benefits of eco-certification, the report recommends focusing on buyers in northwestern Europe, where the market is growing most rapidly, and facilitating networking between fishers and interested buyers.

APA

Elder,, E. K. L. (2025). Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries. International Institute for Sustainable Development. https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries

Chicago

Elder,, Emily Kroft,Erika Luna,Sara. Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries. International Institute for Sustainable Development, 2025. https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries.

Wikipedia

{{cite report |last1=Elder, |first1=Emily Kroft,Erika Luna,Sara |title=Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries |publisher=International Institute for Sustainable Development |date=3 July 2025 |url=https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{elder2025market, author = {Elder,, Emily Kroft,Erika Luna,Sara}, title = {{Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries}}, institution = {International Institute for Sustainable Development}, year = {2025}, month = jul, url = {https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }