Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries

This report analyzes market trends for certified sustainable seafood in the United States and Europe to inform commercial fisheries in Manitoba, Manitoba, Canada, about the potential benefits of eco-certification.

• Manitoba's commercial fisheries primarily serve international markets, with 80% of fish exported and 20% consumed within Canada, with the United States and Europe being the predominant international destinations.
• Eco-certification offers significant financial protection against market loss; for every CAD 1 invested, large lakes can avoid losses valued at CAD 250, while small lakes can avoid losses valued at CAD 16.
• Beyond direct financial protection, eco-certification enables Manitoba fisheries to build their brand as a sustainable choice for eco-conscious consumers and contributes to more stable fish stocks, which increases the reliability of market supply.
• The report recommends that stakeholders prioritize relationships with buyers in northwestern Europe due to the rapid growth of the market in that region, and facilitate networking between fishers and buyers interested in eco-certified products.
• There is a identified need for increased communication between fishers and decision-makers, particularly at the federal level, to allow fishers to share insights and ideas with elected officials.

APA

Elder,, E. K. L. (2025). Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries. International Institute for Sustainable Development. https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries

Chicago

Elder,, Emily Kroft,Erika Luna,Sara. Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries. International Institute for Sustainable Development, 2025. https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries.

Wikipedia

{{cite report |last1=Elder, |first1=Emily Kroft,Erika Luna,Sara |title=Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries |publisher=International Institute for Sustainable Development |date=3 July 2025 |url=https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{elder2025market, author = {Elder,, Emily Kroft,Erika Luna,Sara}, title = {{Market Trends and Potential Benefits of Eco-Certification to Inform Manitoba Commercial Fisheries}}, institution = {International Institute for Sustainable Development}, year = {2025}, month = jul, url = {https://www.iisd.org/publications/report/market-trends-eco-certification-manitoba-fisheries}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }