2024 Global Market Report: Tea

The 2024 Global Market Report: Tea examines the economic and social challenges facing the global tea sector, specifically the vulnerability of smallholder farmers and the limited impact of Voluntary Sustainability Standards (VSSs) on their livelihoods.

• The global tea sector employs 13 million people, with over two-thirds being smallholder farmers in developing countries who produced 60% of the world's tea in 2022.
• The tea industry is a major economic driver for low-income and emerging economies, with annual production exceeding USD 17 billion and trade valued at USD 9.5 billion.
• Smallholder farmers face severe financial instability, with some making no profit because production costs exceed earnings, while also bearing risks from extreme weather and input cost volatility.
• While VSS-compliant tea accounts for at least 25% of global production—with 1.67 million tonnes produced by over 1 million farmers in 2019—the impact on farmer incomes is limited, partly because an estimated 90% of VSS-compliant tea is sold as conventional tea.

APA

Luna,, S. B. V. L. (2024). 2024 Global Market Report: Tea. International Institute for Sustainable Development. https://www.iisd.org/publications/report/2024-global-market-report-tea

Chicago

Luna,, Steffany Bermúdez,Vivek Voora,Cristina Larrea,Erika. 2024 Global Market Report: Tea. International Institute for Sustainable Development, 2024. https://www.iisd.org/publications/report/2024-global-market-report-tea.

Wikipedia

{{cite report |last1=Luna, |first1=Steffany Bermúdez,Vivek Voora,Cristina Larrea,Erika |title=2024 Global Market Report: Tea |publisher=International Institute for Sustainable Development |date=17 January 2024 |url=https://www.iisd.org/publications/report/2024-global-market-report-tea |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{luna20242024, author = {Luna,, Steffany Bermúdez,Vivek Voora,Cristina Larrea,Erika}, title = {{2024 Global Market Report: Tea}}, institution = {International Institute for Sustainable Development}, year = {2024}, month = jan, url = {https://www.iisd.org/publications/report/2024-global-market-report-tea}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }