Combatting Greenwashing

A case study by the International Institute for Sustainable Development and the Centre for Responsible Business examining India's 2024 Guidelines for Prevention and Regulation of Greenwashing and Misleading Environmental Claims and their role in promoting corporate accountability and global competitiveness.

• India introduced the 2024 Guidelines for Prevention and Regulation of Greenwashing and Misleading Environmental Claims to prohibit vague or unsubstantiated environmental claims and mandate that companies provide credible evidence for their assertions.
• Major companies in the retail, textile, and fast-moving consumer goods sectors in India view the 2024 guidelines as a positive measure to increase the accountability, credibility, and coherence of sustainability information within the domestic market.
• The guidelines are intended to help Indian businesses align with international sustainability and transparency requirements, which is necessary for competing in rules-based global trade and global value chains.
• The successful implementation of the guidelines relies on increasing consumer awareness, building institutional capacity, and improving third-party verification tools such as eco-labels and sustainability standards.

APA

Business,, I. I. F. S. D. F. R. (2025). Combatting Greenwashing. International Institute for Sustainable Development. https://www.iisd.org/publications/brief/combatting-greenwashing-india

Chicago

Business,, International Institute for Sustainable Development,Centre for Responsible. Combatting Greenwashing. International Institute for Sustainable Development, 2025. https://www.iisd.org/publications/brief/combatting-greenwashing-india.

Wikipedia

{{cite report |last1=Business, |first1=International Institute for Sustainable Development,Centre for Responsible |title=Combatting Greenwashing |publisher=International Institute for Sustainable Development |date=13 November 2025 |url=https://www.iisd.org/publications/brief/combatting-greenwashing-india |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{business2025combatting, author = {Business,, International Institute for Sustainable Development,Centre for Responsible}, title = {{Combatting Greenwashing}}, institution = {International Institute for Sustainable Development}, year = {2025}, month = nov, url = {https://www.iisd.org/publications/brief/combatting-greenwashing-india}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }