Combatting Greenwashing

The document assesses India's 2024 guidelines against greenwashing, which prohibit vague environmental claims and require credible evidence for substantiation. These measures aim to align Indian businesses with international standards, enhance consumer trust, and improve competitiveness in global value chains, particularly within the retail, textile, and fast-moving consumer goods sectors. The text emphasizes that successful implementation relies on increasing consumer awareness, building institutional capacity, and strengthening third-party verification mechanisms such as eco-labels.

• The 2024 Greenwashing Guidelines are viewed positively by major consumer-facing companies in the retail, textile, and fast-moving consumer goods sectors in India for their potential to increase accountability and credibility of sustainability information.
• The guidelines mandate that companies provide credible evidence to support their environmental claims and prohibit the use of vague or unsubstantiated claims to ensure a level playing field for responsible businesses.
• Adherence to these guidelines helps Indian enterprises align with international transparency requirements and market expectations, facilitating their ability to compete in rules-based global trade and value chains.
• The success of the regulatory framework depends on several factors: raising awareness among consumers and value chain actors, increasing institutional capacity, and improving third-party verification tools like sustainability standards and eco-labels.

APA

Business,, I. I. F. S. D. F. R. (2025). Combatting Greenwashing. International Institute for Sustainable Development. https://www.iisd.org/publications/brief/combatting-greenwashing-india

Chicago

Business,, International Institute for Sustainable Development,Centre for Responsible. Combatting Greenwashing. International Institute for Sustainable Development, 2025. https://www.iisd.org/publications/brief/combatting-greenwashing-india.

Wikipedia

{{cite report |last1=Business, |first1=International Institute for Sustainable Development,Centre for Responsible |title=Combatting Greenwashing |publisher=International Institute for Sustainable Development |date=13 November 2025 |url=https://www.iisd.org/publications/brief/combatting-greenwashing-india |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{business2025combatting, author = {Business,, International Institute for Sustainable Development,Centre for Responsible}, title = {{Combatting Greenwashing}}, institution = {International Institute for Sustainable Development}, year = {2025}, month = nov, url = {https://www.iisd.org/publications/brief/combatting-greenwashing-india}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }