Fidelity Bank Ghana

This case study describes a partnership between Fidelity Bank Ghana Limited (FBGL) and FSD Africa to increase financial inclusion through 'Project 5x5x5', which utilizes a low-KYC 'Smart Account' and an agent network to reach unbanked and underserved populations in Ghana.

• In 2013, Fidelity Bank Ghana Limited (FBGL) established a dedicated unit for financial inclusion and launched the 'Smart Account', a low KYC account opened via a mobile app using a National ID, alongside the first bank-led Agent network in Ghana.
• Under 'Project 5x5x5', FBGL aims to open 5 million accounts in 5 years using 5,000 agents. As of the report date, the project has enrolled 2,600 Agents and opened over 790,000 Smart accounts.
• The project has achieved a gender split of 51% female and 49% male customers, which the document notes as impressive compared to a general sub-Saharan context where female inclusion is at 23%.
• Agency banking has evolved from a stand-alone project for inclusive banking into a mainstream business process serving all banking segments. FBGL has also partnered with Telcos to develop digital channels for digital savings and credit products, with plans for USSD-based digital credit and self-onboarding.
• The innovation by FBGL has influenced the broader Ghanaian market, leading two other banks to launch their own Agency banking networks.

APA

Inc, K. (2019). Fidelity Bank Ghana. FSD Africa. https://fsdafrica.org/fidelity-bank-ghana/

Chicago

Inc, Kihingu. Fidelity Bank Ghana. FSD Africa, 2019. https://fsdafrica.org/fidelity-bank-ghana/.

Wikipedia

{{cite report |last1=Inc |first1=Kihingu |title=Fidelity Bank Ghana |publisher=FSD Africa |date=26 September 2019 |url=https://fsdafrica.org/fidelity-bank-ghana/ |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{inc2019fidelity, author = {Inc, Kihingu}, title = {{Fidelity Bank Ghana}}, institution = {FSD Africa}, year = {2019}, month = sep, url = {https://fsdafrica.org/fidelity-bank-ghana/}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }