EESI BRAND AND STYLE GUIDELINES

The 2019 EESI Brand and Style Guidelines outline the visual and mission-based identity of the Environmental and Energy Study Institute. It specifies the use of the primary typeface Proxima Nova, a color palette of blues, green, and grey, and strict rules for logo application to maintain a professional, non-partisan image focused on the transition to a low-emissions economy.

• The Environmental and Energy Study Institute (EESI) is a 501(c)(3) non-profit organization established in 1984 by a bipartisan group of members of Congress. Its primary objective is to speed up the transition to a low-emissions economy centered on renewable energy and energy efficiency by providing non-partisan information and innovative policy solutions.
• EESI's visual brand identity utilizes specific colors to represent its mission: blue tones are used to convey trust and professionalism, while 'EESI Green' represents eco-friendly renewal. The primary colors include EESI Dark Blue (#00427B), EESI Light Blue (#3e95d5), EESI Green (#64BD5F), and EESI Grey (#e6e6e6).
• The organization mandates strict guidelines for logo usage to maintain brand consistency. Prohibited actions include rotating, stretching, condensing, recoloring, or adding effects to the logo, as well as separating the globe mark from the word mark. Modifications require express written permission from EESI.
• Proxima Nova is designated as the primary typeface for both print and web applications due to its geometric appearance and modern proportions. Gotham is listed as a secondary typeface, and Calibre is suggested as an alternative when Proxima Nova is unavailable.

APA

Environmental and Energy Study Institute (2019). EESI BRAND AND STYLE GUIDELINES. https://www.eesi.org/files/EESI_Brandguide.pdf

Chicago

Environmental and Energy Study Institute. EESI BRAND AND STYLE GUIDELINES. 2019. https://www.eesi.org/files/EESI_Brandguide.pdf.

Wikipedia

{{cite report |author=Environmental and Energy Study Institute |title=EESI BRAND AND STYLE GUIDELINES |date=2019 |url=https://www.eesi.org/files/EESI_Brandguide.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{environmentalandenergystudyinstitute2019eesi, author = {{Environmental and Energy Study Institute}}, title = {{EESI BRAND AND STYLE GUIDELINES}}, institution = {Environmental and Energy Study Institute}, year = {2019}, url = {https://www.eesi.org/files/EESI_Brandguide.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }