Everyone’s Web: detangling the internet for the next generation in ten steps

The document outlines ten guiding questions for advertisers divided into immediate actions and long-term strategies. These focus on regulatory compliance regarding children's data and exposure, the use of age verification, brand safety discussions with agencies, the vetting of influencers, and the promotion of diverse perspectives in content.

• Advertisers are advised to implement immediate safety measures, including verifying their awareness of national regulations regarding children's exposure to marketing and the collection of their data, and avoiding platforms that do not provide age verification.
• Long-term recommendations for advertisers include vetting influencers for suitability, creating value-aligned inclusion lists, and avoiding the creation of detailed behavioral profiles for children.
• The document suggests that advertisers should promote inclusivity by representing diverse cultures in content and should disable data collection for individuals under 18, retaining only essential information such as age verification.

APA

Conscious Advertising Network (n.d.). Everyone’s Web: detangling the internet for the next generation in ten steps. https://www.consciousadnetwork.com/wp-content/uploads/2024/07/CAN-x-CW-checklist.pdf

Chicago

Conscious Advertising Network. Everyone’s Web: detangling the internet for the next generation in ten steps. n.d. https://www.consciousadnetwork.com/wp-content/uploads/2024/07/CAN-x-CW-checklist.pdf.

Wikipedia

{{cite report |author=Conscious Advertising Network |title=Everyone’s Web: detangling the internet for the next generation in ten steps |url=https://www.consciousadnetwork.com/wp-content/uploads/2024/07/CAN-x-CW-checklist.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{consciousadvertisingnetworkndeveryones, author = {{Conscious Advertising Network}}, title = {{Everyone’s Web: detangling the internet for the next generation in ten steps}}, institution = {Conscious Advertising Network}, url = {https://www.consciousadnetwork.com/wp-content/uploads/2024/07/CAN-x-CW-checklist.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }