Dis/Misinformation Manifesto

The Conscious Advertising Network's manifesto outlines how advertisers can mitigate the commercial and reputational risks of funding disinformation. It advocates for auditing suppliers and publishers to ensure advertising spend supports credible narratives and quality journalism rather than deceptive content used to falsely distort the market.

• Advertisers can combat disinformation by funding accountable publishers, taking action against those who profit from inaccuracies, and supporting public education on media quality.
• Funding misleading content creates reputational and commercial risks for brands, as consumers increasingly prefer brands that align with their values, while suppressing the misinformation industry could level the market playing field.
• The manifesto distinguishes between partisan journalism and disinformation, stating that strong positions should not be automatically labeled as disinformation, as the goal is to support pluralistic, quality content.

APA

Conscious Advertising Network (2022). Dis/Misinformation Manifesto. https://www.consciousadnetwork.com/the-manifestos/dis-misinformation/

Chicago

Conscious Advertising Network. Dis/Misinformation Manifesto. 2022. https://www.consciousadnetwork.com/the-manifestos/dis-misinformation/.

Wikipedia

{{cite press release |author=Conscious Advertising Network |title=Dis/Misinformation Manifesto |date=1 April 2022 |url=https://www.consciousadnetwork.com/the-manifestos/dis-misinformation/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{consciousadvertisingnetwork2022dismisinformation, author = {{Conscious Advertising Network}}, title = {{Dis/Misinformation Manifesto}}, publisher = {Conscious Advertising Network}, year = {2022}, month = apr, url = {https://www.consciousadnetwork.com/the-manifestos/dis-misinformation/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }