CAN’s Policy Platform
Summary
The Conscious Advertising Network (CAN) argues that self-regulation of digital advertising and platforms has failed, leading to the monetisation of harmful content and a degradation of information integrity. To address this, CAN proposes four primary policy shifts: enshrining information integrity in law (aligned with UN principles), requiring end-to-end and object-level transparency across the advertising supply chain, establishing enforceable financial and operational accountability for platforms that monetise harmful content, and reforming business models to reduce incentives for monetising harm while enforcing data minimisation.
Key insights
- The Conscious Advertising Network asserts that the current business models of platforms and generative AI, which prioritise the monetisation of attention, are damaging individuals and eroding trust in the advertising industry. The organization states that previous efforts toward self-regulation within the digital advertising sector have been unsuccessful.
- CAN recommends that policymakers legally protect information integrity by requiring AI services, advertising systems, and platforms to mitigate systemic risks associated with the amplification of misleading or harmful content, while maintaining freedom of expression.
- The platform calls for 'object-level transparency' in the digital advertising supply chain, which would allow advertisers to verify individual content placements and understand the AI-driven tools determining ad delivery to prevent the funding of illegal or harmful content.
- CAN proposes the creation of enforceable accountability mechanisms where platforms and intermediaries face proportionate financial and operational penalties tied to their revenue and the harm caused by the monetisation of illegal or harmful content.
- The document cites the 'Pervasive By Design' report to illustrate the failure of current systems, noting that 10% of content related to suicide and self-harm remains monetised on social media platforms.
Cite the original document
- APA
- marsha (2026). CAN’s Policy Platform. Conscious Advertising Network. https://www.consciousadnetwork.com/cans-policy-platform/
- Chicago
- marsha. CAN’s Policy Platform. Conscious Advertising Network, 2026. https://www.consciousadnetwork.com/cans-policy-platform/.
- Wikipedia
- {{cite press release |last1=marsha |title=CAN’s Policy Platform |publisher=Conscious Advertising Network |date=17 April 2026 |url=https://www.consciousadnetwork.com/cans-policy-platform/ |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @misc{marsha2026cans, author = {marsha}, title = {{CAN’s Policy Platform}}, publisher = {Conscious Advertising Network}, year = {2026}, month = apr, url = {https://www.consciousadnetwork.com/cans-policy-platform/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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