Anti-Ad Fraud

The Conscious Advertising Network argues that digital advertising must be viewable by humans and served in appropriate environments to prevent the funding of organised crime, hate speech, and disinformation. It advocates for the adoption of certified media buys and the implementation of four fundamental risk-minimisation steps within agency briefs to tackle fraud.

• The Conscious Advertising Network advocates for the use of certified media buys that align with human rights and advertiser values, asserting that digital ads must be viewable by humans and respect user privacy and experience.
• Advertising fraud is identified as a mechanism that reduces advertising effectiveness and provides financial support for disinformation, online hate speech, and organised crime.
• To mitigate risk, the network recommends that organisations incorporate four fundamental steps into all agency briefs.

APA

Conscious Advertising Network (2022). Anti-Ad Fraud. https://www.consciousadnetwork.com/the-guidingprincipleslandingpage/anti-ad-fraud/

Chicago

Conscious Advertising Network. Anti-Ad Fraud. 2022. https://www.consciousadnetwork.com/the-guidingprincipleslandingpage/anti-ad-fraud/.

Wikipedia

{{cite report |author=Conscious Advertising Network |title=Anti-Ad Fraud |date=1 April 2022 |url=https://www.consciousadnetwork.com/the-guidingprincipleslandingpage/anti-ad-fraud/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{consciousadvertisingnetwork2022antiad, author = {{Conscious Advertising Network}}, title = {{Anti-Ad Fraud}}, institution = {Conscious Advertising Network}, year = {2022}, month = apr, url = {https://www.consciousadnetwork.com/the-guidingprincipleslandingpage/anti-ad-fraud/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }