CAN at Cannes Lions 2024 Unpacked

The Conscious Advertising Network (CAN) attended the 2024 Cannes Lions festival to increase its profile and network with industry leaders. Key activities included co-hosting a panel with VCCP on the risks of AI and misinformation, participating in dialogues on greenwashing and ad fraud, and forming partnerships with organizations such as The Marketing Society and Goals House. The report highlights a tension between the industry's focus on AI and the relative lack of attention given to sustainability, while noting CAN's role as leading advisors on the United Nations Global Principles on Information Integrity.

• CAN used the Cannes Lions festival to advocate for conscious advertising and the enforcement of platform policies, arguing that these are essential for commercial success as well as moral imperatives.
• During a panel co-hosted with VCCP, CAN addressed the negative impacts of AI in advertising, specifically regarding the environmental footprint and consumer clutter caused by millions of personalised ad iterations, as well as the risks of misinformation and the monopolistic nature of major tech platforms.
• The report notes a disparity in industry focus at the event, observing that while AI was a primary topic of discussion, sustainability was less prominent.
• CAN served as leading advisors for the United Nations Global Principles on Information Integrity, a framework released on June 24, 2024, intended to improve digital safety and combat hate speech and misinformation globally.

APA

Norris, N. (2024). CAN at Cannes Lions 2024 Unpacked. Conscious Advertising Network. https://www.consciousadnetwork.com/can-at-cannes-lions-2024-unpacked/

Chicago

Norris, Nafissa. CAN at Cannes Lions 2024 Unpacked. Conscious Advertising Network, 2024. https://www.consciousadnetwork.com/can-at-cannes-lions-2024-unpacked/.

Wikipedia

{{cite report |last1=Norris |first1=Nafissa |title=CAN at Cannes Lions 2024 Unpacked |publisher=Conscious Advertising Network |date=3 July 2024 |url=https://www.consciousadnetwork.com/can-at-cannes-lions-2024-unpacked/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{norris2024can, author = {Norris, Nafissa}, title = {{CAN at Cannes Lions 2024 Unpacked}}, institution = {Conscious Advertising Network}, year = {2024}, month = jul, url = {https://www.consciousadnetwork.com/can-at-cannes-lions-2024-unpacked/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }