Who is most likely to talk about climate change?

The document presents data on the likelihood of different groups to discuss global warming. Liberal Democrats (68%) and those in the 'Alarmed' psychographic group (83%) are the most likely to discuss the topic, while Conservative Republicans (11%) and the 'Doubtful' group (3%) are the least likely. Discussion is also strongly correlated with perceived social norms and the frequency of hearing about global warming from others.

• Among demographic groups, Liberal Democrats are the most likely to discuss global warming with family and friends often or occasionally at 68%, while Conservative Republicans are the least likely at 11%.
• Based on the 'Six Americas' psychographic segments, the 'Alarmed' group has the highest rate of discussing global warming (83%), whereas the 'Doubtful' group has the lowest rate (3%).
• People are more likely to discuss global warming if they perceive stronger social norms or hear about it more frequently. Specifically, 66% of those who believe their family and friends make a 'great deal/A lot/A moderate amount of effort' to reduce global warming discuss it, compared to 20% of those who perceive 'A little/No effort'. Additionally, 76% of those who hear others talk about global warming 'At least once a week/At least once a month' discuss it, compared to 22% of those who hear it less frequently.

APA

Yale Program on Climate Change Communication (n.d.). Who is most likely to talk about climate change? https://climatecommunication.yale.edu/wp-content/uploads/2023/05/who-is-most-likely-to-talk-about-climate-change-data-tables-b.pdf

Chicago

Yale Program on Climate Change Communication. Who is most likely to talk about climate change? n.d. https://climatecommunication.yale.edu/wp-content/uploads/2023/05/who-is-most-likely-to-talk-about-climate-change-data-tables-b.pdf.

Wikipedia

{{cite report |author=Yale Program on Climate Change Communication |title=Who is most likely to talk about climate change? |url=https://climatecommunication.yale.edu/wp-content/uploads/2023/05/who-is-most-likely-to-talk-about-climate-change-data-tables-b.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{yaleprogramonclimatechangecommunicationndwho, author = {{Yale Program on Climate Change Communication}}, title = {{Who is most likely to talk about climate change?}}, institution = {Yale Program on Climate Change Communication}, url = {https://climatecommunication.yale.edu/wp-content/uploads/2023/05/who-is-most-likely-to-talk-about-climate-change-data-tables-b.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }