climate change in the coloradan mind
Summary
The report finds that 70% of Coloradans believe global warming is happening, though only 48% attribute it primarily to human activities. While 59% are worried about global warming and 73% consider it personally important, there is significant uncertainty regarding scientific consensus, with 50% believing there is "a lot of disagreement among scientists". Residents have observed increased severity in wildfires (75%) and droughts (72%) within the state. There is broad support for clean energy, including tax rebates for energy-efficient vehicles or solar panels (79%) and renewable energy mandates for utilities (67%). Most respondents (69%) believe the U.S. should reduce greenhouse gas emissions regardless of other countries' actions. Individual engagement varies, with 51% rewarding climate-friendly companies through purchases and 39% punishing opposing companies by boycotting them.
Key insights
- A majority of Coloradans believe global warming is occurring, but they are divided on its cause and the level of scientific agreement. While 70% believe it is happening, only 48% believe it is "caused mostly by human activities". Furthermore, 50% believe that "there is a lot of disagreement among scientists" regarding the reality of global warming.
- Coloradans perceive an increase in the severity of specific extreme weather events in their state, particularly wildfires and droughts. 75% of respondents state that "wildfires have become more severe in their state" and 72% believe "droughts in the state have become more severe over the past several years".
- There is significant public support for the transition to clean energy and the implementation of green incentives. 79% of Coloradans support "tax rebates for people who purchase energy-efficient vehicles or solar panels", and 67% support requiring electric utilities to produce at least 20% of their electricity from renewable sources, even with a cost increase of $100 per year for the average household.
- Coloradans generally believe the United States should lead global efforts to reduce emissions. 69% state the U.S. should "reduce greenhouse gas emissions regardless of what other countries do", and 67% believe the U.S. should make a medium- or large-scale effort to reduce global warming even if there are "significant economic costs".
- While many Coloradans believe individual and collective actions are effective, they are pessimistic about the likelihood of successful global action. Only 7% believe that "humans can reduce global warming and we are going to do so successfully", while a plurality (43%) feel it is "unclear at this point whether we will do whats needed".
- Consumer behavior is being used as a tool to influence corporate climate policy. In the previous 12 months, 51% of Coloradans "have rewarded companies that are taking steps to reduce global warming by buying their products", and 39% have "punished companies that are opposing steps to reduce global warming by not buying their products".
Cite the original document
- APA
- Yale Program on Climate Change Communication (n.d.). climate change in the coloradan mind. https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Coloradan-Mind.pdf
- Chicago
- Yale Program on Climate Change Communication. climate change in the coloradan mind. n.d. https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Coloradan-Mind.pdf.
- Wikipedia
- {{cite report |author=Yale Program on Climate Change Communication |title=climate change in the coloradan mind |url=https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Coloradan-Mind.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
- BibTeX
- @techreport{yaleprogramonclimatechangecommunicationndclimate, author = {{Yale Program on Climate Change Communication}}, title = {{climate change in the coloradan mind}}, institution = {Yale Program on Climate Change Communication}, url = {https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Coloradan-Mind.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }
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