Finding the Teachable Moment

The research identifies a "teachable moment" of increased information-seeking activity regarding global warming that lasted from 10 days before to 19 days after the release of the film The Day After Tomorrow. Using Auto Regressive Integrated Moving Average modeling, the study found a significant positive correlation between media coverage of the movie and public information-seeking activity, though the data did not support hypothesized time lags.

• The release of the movie The Day After Tomorrow created a "teachable moment" of increased public information-seeking activity on global warming websites, spanning from 10 days before the release to 19 days after.
• There was a significant positive correlation between changes in media coverage of the film and changes in information-seeking activity, although the results did not support hypothesized time lags.

APA

Yale Program on Climate Change Communication (2009). Finding the Teachable Moment. https://climatecommunication.yale.edu/publications/finding-the-teachable-moment/

Chicago

Yale Program on Climate Change Communication. Finding the Teachable Moment. 2009. https://climatecommunication.yale.edu/publications/finding-the-teachable-moment/.

Wikipedia

{{cite report |author=Yale Program on Climate Change Communication |title=Finding the Teachable Moment |date=15 October 2009 |url=https://climatecommunication.yale.edu/publications/finding-the-teachable-moment/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{yaleprogramonclimatechangecommunication2009finding, author = {{Yale Program on Climate Change Communication}}, title = {{Finding the Teachable Moment}}, institution = {Yale Program on Climate Change Communication}, year = {2009}, month = oct, url = {https://climatecommunication.yale.edu/publications/finding-the-teachable-moment/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }