Anregung 3: Wie kommunizieren wir bisher und wo wollen wir hin?

The guide outlines a framework for assessing current climate communication by questioning who is being reached, the values addressed in messaging, and the credibility of messengers. It further prompts teams to decide on future audience focus and the resulting implications for narratives, framings, and communication channels.

• Effective climate communication requires an analysis of current reach, specifically identifying who is being reached and who is not, as well as determining if certain audience types have been preferentially reached.
• Organizations should evaluate whether their current messaging and the values they address are divisive and whether the chosen 'climate ambassadors' are trusted by the target groups.
• Future communication planning necessitates a decision on whether to focus on specific audience types or a broad spectrum, which in turn dictates the necessary narratives, framings, and communication channels.

APA

Climate Outreach (2022). Anregung 3: Wie kommunizieren wir bisher und wo wollen wir hin? https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/besser-kommunizieren/

Chicago

Climate Outreach. Anregung 3: Wie kommunizieren wir bisher und wo wollen wir hin? 2022. https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/besser-kommunizieren/.

Wikipedia

{{cite report |author=Climate Outreach |title=Anregung 3: Wie kommunizieren wir bisher und wo wollen wir hin? |date=16 June 2022 |url=https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/besser-kommunizieren/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2022anregung, author = {{Climate Outreach}}, title = {{Anregung 3: Wie kommunizieren wir bisher und wo wollen wir hin?}}, institution = {Climate Outreach}, year = {2022}, month = jun, url = {https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/besser-kommunizieren/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }