Promoting sustainable behaviour

The document outlines a framework for promoting sustainable behaviour by moving beyond the sale of ethical behaviours as products. It emphasizes the importance of identity, values, social signals, and habit formation to create lasting behavioral change in households, workplaces, and commuting contexts.

• Effective sustainable behaviour campaigns must look beyond individual actions to address people's values, sense of identity, and the social signals that influence daily behavior.
• Sustainable behaviours cannot be promoted or 'sold' using the same marketing techniques applied to consumer products like electronics or toiletries.
• Lasting behavioral change is achieved by utilizing strategies that maintain interest and by understanding the mechanisms for breaking bad habits and establishing good ones.

APA

Corner, A. (2013). Promoting sustainable behaviour. Climate Outreach. https://climateoutreach.org/reports/promoting-sustainable-behaviour/

Chicago

Corner, Adam. Promoting sustainable behaviour. Climate Outreach, 2013. https://climateoutreach.org/reports/promoting-sustainable-behaviour/.

Wikipedia

{{cite report |last1=Corner |first1=Adam |title=Promoting sustainable behaviour |publisher=Climate Outreach |date=19 July 2013 |url=https://climateoutreach.org/reports/promoting-sustainable-behaviour/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{corner2013promoting, author = {Corner, Adam}, title = {{Promoting sustainable behaviour}}, institution = {Climate Outreach}, year = {2013}, month = jul, url = {https://climateoutreach.org/reports/promoting-sustainable-behaviour/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }