Fairness in Climate Advocacy

The guide outlines eight key recommendations for climate advocacy to ensure fairness is central to campaign design. It emphasizes the need to understand divergent perceptions of fairness between left- and right-leaning audiences, the importance of genuine public participation in policy design, and the use of trusted, diverse messengers to reach skeptical communities. The document suggests framing the energy transition as a tool to combat existing inequality in Britain and positioning UK leadership in net zero as a matter of national interest and pride, regardless of the actions of other nations like China or India.

• Campaigners should integrate fairness into the initial planning stages of their work, as perceptions of fairness vary significantly between left- and right-leaning audiences.
• Public support for climate action and the perception of fairness increase when people are given a meaningful role in policy design, such as through citizens' juries or public assemblies.
• To reach audiences who distrust government or elite promises of a 'fair transition', advocates should use diverse, trusted messengers who can authentically describe tangible benefits and empathize with fears regarding net zero policies.
• Climate transition policies in Britain can be framed as a means to reduce existing social inequality, such as by insulating homes for the fuel poor.
• UK climate leadership should be framed as a point of national pride and interest, particularly to patriotic segments like 'Loyal Nationals' and 'Backbone Conservatives', to counter arguments that UK action is unfair if other countries like China or India do not act.

APA

Climate Outreach (2022). Fairness in Climate Advocacy. https://climateoutreach.org/reports/fairness-climate-advocacy/

Chicago

Climate Outreach. Fairness in Climate Advocacy. 2022. https://climateoutreach.org/reports/fairness-climate-advocacy/.

Wikipedia

{{cite report |author=Climate Outreach |title=Fairness in Climate Advocacy |date=26 May 2022 |url=https://climateoutreach.org/reports/fairness-climate-advocacy/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2022fairness, author = {{Climate Outreach}}, title = {{Fairness in Climate Advocacy}}, institution = {Climate Outreach}, year = {2022}, month = may, url = {https://climateoutreach.org/reports/fairness-climate-advocacy/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }