How narrative workshops informed a national climate change campaign

Climate Outreach utilized narrative workshops to refine the Climate Coalition's campaign messaging, ensuring it appeals to a diverse range of the British public, including those with conservative values, rather than just the concerned minority.

• Climate Outreach used narrative workshops to identify and refine messaging that resonates across diverse audience groups, specifically including individuals with conservative values, to move beyond the 'concerned minority'.
• The resulting campaign strategy allows the Climate Coalition to maintain traditional support while gaining the flexibility to engage harder-to-reach audiences necessary for effective climate action.

APA

Climate Outreach (2014). How narrative workshops informed a national climate change campaign. https://climateoutreach.org/reports/how-narrative-workshops-informed-a-national-climate-change-campaign/

Chicago

Climate Outreach. How narrative workshops informed a national climate change campaign. 2014. https://climateoutreach.org/reports/how-narrative-workshops-informed-a-national-climate-change-campaign/.

Wikipedia

{{cite report |author=Climate Outreach |title=How narrative workshops informed a national climate change campaign |date=9 April 2014 |url=https://climateoutreach.org/reports/how-narrative-workshops-informed-a-national-climate-change-campaign/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateoutreach2014how, author = {{Climate Outreach}}, title = {{How narrative workshops informed a national climate change campaign}}, institution = {Climate Outreach}, year = {2014}, month = apr, url = {https://climateoutreach.org/reports/how-narrative-workshops-informed-a-national-climate-change-campaign/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }