clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july-d8ed616812ca4f81.pdf

The document is an open letter addressed to the Prime Minister of Denmark, calling for the resumption of negotiations on the EU Green Claims Directive to combat greenwashing and provide legal certainty for businesses. The signatories argue that existing enforcement under the Unfair Commercial Practices Directive is insufficient, citing EU Commission data that 53% of green claims are vague, misleading, or unfounded, and 40% lack supporting evidence. They contend that the Directive would establish minimum standards for substantiating and verifying environmental claims, thereby protecting consumers and ensuring fair competition without creating an undue administrative burden.

• The signatories argue that the Green Claims Directive is necessary because current enforcement of the Unfair Commercial Practices Directive (UCPD) is unable to address the scale of greenwashing. They cite EU Commission data stating that 53% of green claims provide "vague, misleading or unfounded information" and 40% of claims "have no supporting evidence."
• The coalition asserts that the Green Claims Directive would benefit both consumers and businesses by establishing minimum standards for the substantiation, communication, and verification of environmental claims, which would increase legal certainty and restore fair competition.

APA

ClientEarth (2025). clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july-d8ed616812ca4f81.pdf. https://www.clientearth.org/media/cshofa1x/clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july.pdf

Chicago

ClientEarth. clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july-d8ed616812ca4f81.pdf. 2025. https://www.clientearth.org/media/cshofa1x/clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july.pdf.

Wikipedia

{{cite press release |author=ClientEarth |title=clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july-d8ed616812ca4f81.pdf |date=17 July 2025 |url=https://www.clientearth.org/media/cshofa1x/clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{clientearth2025clientearthgreenclaimsdirectiveopenletterforsignatoriesfinalwithlogos17julyd8ed616812ca4f81pdf, author = {{ClientEarth}}, title = {{clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july-d8ed616812ca4f81.pdf}}, publisher = {ClientEarth}, year = {2025}, month = jul, url = {https://www.clientearth.org/media/cshofa1x/clientearth-green-claims-directive-open-letter-for-signatories-final-with-logos-17-july.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }