THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA

The report details the efforts of Clean Creatives South Africa to encourage agencies and individuals to pledge to decline work for fossil fuel companies. It highlights South Africa's high carbon intensity and vulnerability to climate change, while listing specific agencies that maintain contracts with fossil fuel entities. The document criticizes 'greenwashing' practices by companies like TotalEnergies and Sasol, and calls for the creative industry to stop rewarding fossil fuel advertising campaigns.

• In South Africa, the Clean Creatives pledge has been adopted by 35 agencies and more than 140 individual creatives.
• South Africa is among the top 15 largest global emitters due to its heavy reliance on coal and possesses the world's most carbon-intensive economy, while warming at twice the global average rate.
• Climate change literacy in South Africa is low; a 2021 survey indicated that only 20% of the population understands that climate change is real and primarily driven by human activity.
• The report identifies numerous South African agencies with recent or historic fossil fuel contracts, including Adclick Africa (Eskom), Edelman South Africa (TotalEnergies), and TBWA (Sasol).
• TotalEnergies is accused of greenwashing by promoting 'solar powered service stations' in South Africa while allocating 88% of its capital expenditure to fossil fuels and developing the East African Crude Oil Pipeline (EACOP).
• Sasol is identified as the second largest carbon polluter in South Africa after Eskom, with its Secunda complex being the single largest source of greenhouse gas emissions globally.
• The creative industry's reward systems are criticized for continuing to recognize fossil fuel work, though IDIDTHAT.co has announced it will no longer give its “Best In Craft” monthly award to fossil fuel campaigns.

APA

Horn, S., Meisel, D., & Dutta, N. (n.d.). THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA. Clean Creatives. https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2023-Report-Digital-p842.pdf

Chicago

Horn, Stephen, Duncan Meisel, and Nayantara Dutta. THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA. Clean Creatives, n.d. https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2023-Report-Digital-p842.pdf.

Wikipedia

{{cite report |last1=Horn |first1=Stephen |last2=Meisel |first2=Duncan |last3=Dutta |first3=Nayantara |title=THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA |publisher=Clean Creatives |url=https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2023-Report-Digital-p842.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{hornndgrowing, author = {Horn, Stephen and Meisel, Duncan and Dutta, Nayantara}, title = {{THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA}}, institution = {Clean Creatives}, url = {https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2023-Report-Digital-p842.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }