HOW TO STOP A SHELL PITCH IN FIVE STEPS

The document outlines five steps for media agencies to refuse pitching for Shell, citing the company's decision to freeze renewable energy investments, its history of denying climate science despite internal knowledge since 1989, and the fact that clean energy investments comprise less than 2% of its capital expenditures. It also warns agencies about the reputational risks associated with Shell's history of human rights abuses and misleading advertisements.

• Shell is accused of retreating from clean energy goals by freezing investment levels in renewable technology and voting against compliance with the Paris Climate Agreement.
• Internal evidence suggests Shell was aware of the climate impacts of oil and gas production as early as 1989, specifically predicting more violent weather, storms, droughts, and deluges, while simultaneously funding PR campaigns to deny climate change.
• Shell's financial commitment to clean energy is minimal, representing less than 2% of its capital expenditures, and internal documents indicate no immediate plans to transition to a net-zero emissions portfolio within a 10-20 year investment horizon.

APA

Clean Creatives (n.d.). HOW TO STOP A SHELL PITCH IN FIVE STEPS. https://cleancreatives.org/how-to-stop-a-shell-pitch

Chicago

Clean Creatives. HOW TO STOP A SHELL PITCH IN FIVE STEPS. n.d. https://cleancreatives.org/how-to-stop-a-shell-pitch.

Wikipedia

{{cite report |author=Clean Creatives |title=HOW TO STOP A SHELL PITCH IN FIVE STEPS |url=https://cleancreatives.org/how-to-stop-a-shell-pitch |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{cleancreativesndhow, author = {{Clean Creatives}}, title = {{HOW TO STOP A SHELL PITCH IN FIVE STEPS}}, institution = {Clean Creatives}, url = {https://cleancreatives.org/how-to-stop-a-shell-pitch}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }