Closing the 6.74 Billion Ton Loophole in Ad Net Zero

The document highlights a significant discrepancy between the UK advertising industry's operational carbon footprint and the emissions of its fossil fuel clients, urging the industry to include client impact in its net zero accounting.

• The carbon footprint of current and recent fossil fuel clients of UK advertising agencies is approximately 77,080 times larger than the operational emissions of the UK ad industry itself.
• In 2020, total operational CO2e emissions from IPA-member agencies exceeded 84,000 tonnes per year, while their fossil fuel clients represented 6.47 billion tons of carbon pollution in the same year.
• Fossil fuel clients of UK agencies invested $57.9 billion annually in new fossil fuel projects in 2020, indicating a commitment to a polluting business model.

APA

Clean Creatives (2021). Closing the 6.74 Billion Ton Loophole in Ad Net Zero. https://cleancreatives.org/adnetzero

Chicago

Clean Creatives. Closing the 6.74 Billion Ton Loophole in Ad Net Zero. 2021. https://cleancreatives.org/adnetzero.

Wikipedia

{{cite press release |author=Clean Creatives |title=Closing the 6.74 Billion Ton Loophole in Ad Net Zero |date=October 2021 |url=https://cleancreatives.org/adnetzero |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{cleancreatives2021closing, author = {{Clean Creatives}}, title = {{Closing the 6.74 Billion Ton Loophole in Ad Net Zero}}, publisher = {Clean Creatives}, year = {2021}, month = oct, url = {https://cleancreatives.org/adnetzero}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }