The F-List 2025

The 2025 F-List identifies 1,217 fossil fuel contracts held by 709 advertising and PR agencies. It introduces the Fossil Fuel Income Risk Exposure (FFIRE) index, which finds that Edelman has the highest financial vulnerability to fossil fuel revenue at 5.64%. The report highlights a conflict of interest regarding Edelman's role in the COP30 UN Climate Talks and notes that Omnicom Advertising Group now holds the most contracts on the list following its merger with IPG, being the only network with contracts across all 10 oil and gas majors.

• The 2025 F-List identifies 1,217 fossil fuel contracts held by 709 advertising and PR agencies during 2024 and 2025.
• The Fossil Fuel Income Risk Exposure (FFIRE) index estimates that Edelman has the highest financial reliance on fossil fuel contracts among major agencies, at 5.64% of revenue.
• Following its merger with Interpublic Group (IPG), Omnicom Advertising Group has become the network with the most F-List contracts, increasing from 74 in 2024 to 120 in 2025, and is the only network with contracts with all 10 oil and gas majors.
• Edelman is identified as having a conflict of interest because it was selected to lead communications for the COP30 UN Climate Talks in Brazil in November 2025 while maintaining high revenue from fossil fuel clients.
• Havas experienced the loss of B Corp certification for four of its agencies in 2024 after winning Shell's global media contract, which the report estimates resulted in a potential $100 million loss.
• Shell is the fossil fuel client with the highest number of agency contracts at 69, followed by BP with 50 and TotalEnergies with 42.
• WPP faced the world's first OECD complaint against an ad agency in February 2025 due to its work for 79 fossil fuel polluters.

APA

Dutta, N., & Siegel, L. (2025). The F-List 2025. Clean Creatives. https://cleancreatives.org/f-list-2025

Chicago

Dutta, Nayantara, and Leah Siegel. The F-List 2025. Clean Creatives, 2025. https://cleancreatives.org/f-list-2025.

Wikipedia

{{cite report |last1=Dutta |first1=Nayantara |last2=Siegel |first2=Leah |title=The F-List 2025 |publisher=Clean Creatives |date=2025 |url=https://cleancreatives.org/f-list-2025 |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{dutta2025flist, author = {Dutta, Nayantara and Siegel, Leah}, title = {{The F-List 2025}}, institution = {Clean Creatives}, year = {2025}, url = {https://cleancreatives.org/f-list-2025}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }