An Open Letter from the Advertising and PR Leaders of Tomorrow

The document is an open letter from emerging professionals in the advertising and PR sectors who argue that their industry is facilitating climate inaction by working for fossil fuel companies. The authors demand that agencies stop representing oil, gas, and coal companies, as well as their associated trade associations and front groups, to end the spread of climate denial and greenwashing. They urge current agency leadership and employees to reject fossil fuel projects and sign the Clean Creatives pledge to ensure a viable future for the next generation.

• The authors identify climate change as the primary threat to their future, attributing 75% of carbon emissions to the energy sector and naming the twenty largest polluters as fossil fuel companies.
• The letter calls for all advertising and PR agencies, including independent shops and holding companies, to terminate relationships with fossil fuel clients, including oil giants, trade associations, and front groups.
• The authors argue that the marketing industry enables fossil fuel companies to block climate action through the use of greenwashing, the creation of fake front groups, and the amplification of disinformation regarding the economic impact of climate action.
• The signers urge current industry employees to challenge their leadership, request transfers to non-fossil fuel clients, and sign the Clean Creatives pledge.

APA

Aidoo, K., Alexander, O., Anderson, D., Artin, H., Baldock, H., Bennett, E., boutayba, A., Buchanan, E., chang, J., Choudhary, M., Cole, J., Degenaars, C., Dumasia, F., Dybwad, C. P., Egunjobi, M., Everitt, I., Fennell, C., Francis, J., G, O., ... Woo, Q. (2021). An Open Letter from the Advertising and PR Leaders of Tomorrow. Clean Creatives. https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow

Chicago

Aidoo, Kofi, Olivia Alexander, Delaun Anderson, Hamest Artin, Heather Baldock, Eryn Bennett, anwar boutayba, et al. An Open Letter from the Advertising and PR Leaders of Tomorrow. Clean Creatives, 2021. https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow.

Wikipedia

{{cite press release |last1=Aidoo |first1=Kofi |last2=Alexander |first2=Olivia |last3=Anderson |first3=Delaun |last4=Artin |first4=Hamest |last5=Baldock |first5=Heather |last6=Bennett |first6=Eryn |last7=boutayba |first7=anwar |last8=Buchanan |first8=Emily |last9=chang |first9=jenny |display-authors=etal |title=An Open Letter from the Advertising and PR Leaders of Tomorrow |publisher=Clean Creatives |date=31 August 2021 |url=https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{aidoo2021open, author = {Aidoo, Kofi and Alexander, Olivia and Anderson, Delaun and Artin, Hamest and Baldock, Heather and Bennett, Eryn and boutayba, anwar and Buchanan, Emily and chang, jenny and Choudhary, Mika and Cole, Joe and Degenaars, Chris and Dumasia, Freya and Dybwad, Carl Philip and Egunjobi, Maria and Everitt, Ivy and Fennell, Claire and Francis, Jess and G, Olivia and Grant, Keilan and Guo, Sheila Chunxi and Horn, Maddie and Howery, Sophie and I, Katrina and Illig, Isabel and Ioselevich, Dmitriy and J, Ryan and Key, Dillon and Kidd, Leah and LaBelle, Patrick and Langston, Rachel and Lysaght, Melanie and Madrinian, Katrina and Marshall, Lindsey and Massey, Meg and McGarry, Jacquelyn and Midha, Indira and Mohan, Vasundhara and Morris, Gabriel Garcia Combs and Morton, Victoria and Murawski, Alise and Nadendla, Prakruti and Nguyen, Kevin and Oluoch, Tiffany and Palm, Zara and Pant, Poroma and Pawar, Komal and Peng, Maggie and Pervez, Myra and Pike, Tom and Prieto, Alicia and Razdan, Muskaan and Redmond, Kieran and Revels, Brian and Riley, Sarah and Ruiz, Jorge Cabrera and Ryan, Erin and S., A. and Santos, Ana and Sharma, Ishita and Sharma, Hemanee and Shelton, Spencer and Sommer, Sarah and Stoufer, Ian and Strozdas, Brooke and Taylor, Autumn and Tigua, Nathalie and Trevino, Jordan and Vaeth, Anne and Weiss, Lauren and Woo, Qiyun}, title = {{An Open Letter from the Advertising and PR Leaders of Tomorrow}}, publisher = {Clean Creatives}, year = {2021}, month = aug, url = {https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }