An Open Letter from the Advertising and PR Leaders of Tomorrow

The document is an open letter from students and junior professionals in the advertising and PR industry demanding that agencies stop working with fossil fuel companies. The authors argue that the marketing industry facilitates climate inaction by amplifying disinformation and greenwashing for the world's largest polluters. They urge agency leadership to take a stand and encourage current employees to challenge their leadership or reject fossil fuel projects.

• The authors identify the energy sector as being responsible for 75% of carbon emissions and claim that the world's twenty largest polluters are fossil fuel companies that obstruct necessary climate action.
• The letter calls for all advertising agencies, including independent shops and holding companies, to stop providing services to fossil fuel clients, including oil companies, trade associations, and front groups.
• The authors accuse the marketing industry of aiding fossil fuel companies in dodging pollution safeguards and blocking change through the use of greenwashing, the creation of fake front groups, and the dissemination of climate denial and disinformation.

APA

Abji, S., Adi, P., Aguiar, J., Aidoo, K., Ajoeni, A., akhtar, N., Alexander, O., Alexander, K., Anderson, D., Anderson, T., Archer, R., Artin, H., Ashman, R., Atorrasagasti, A., Ayuste, J., Baldock, H., Barcala, C., Bennett, E., boutayba, A., ... Zeufack, M. (2021). An Open Letter from the Advertising and PR Leaders of Tomorrow. Clean Creatives. https://cleancreatives.org/tomorrow

Chicago

Abji, Shazia, Pradite Adi, Jason Aguiar, Kofi Aidoo, Aroe Ajoeni, nadia akhtar, Olivia Alexander, et al. An Open Letter from the Advertising and PR Leaders of Tomorrow. Clean Creatives, 2021. https://cleancreatives.org/tomorrow.

Wikipedia

{{cite press release |last1=Abji |first1=Shazia |last2=Adi |first2=Pradite |last3=Aguiar |first3=Jason |last4=Aidoo |first4=Kofi |last5=Ajoeni |first5=Aroe |last6=akhtar |first6=nadia |last7=Alexander |first7=Olivia |last8=Alexander |first8=Katherine |last9=Anderson |first9=Delaun |display-authors=etal |title=An Open Letter from the Advertising and PR Leaders of Tomorrow |publisher=Clean Creatives |date=14 September 2021 |url=https://cleancreatives.org/tomorrow |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{abji2021open, author = {Abji, Shazia and Adi, Pradite and Aguiar, Jason and Aidoo, Kofi and Ajoeni, Aroe and akhtar, nadia and Alexander, Olivia and Alexander, Katherine and Anderson, Delaun and Anderson, Theis and Archer, Russell and Artin, Hamest and Ashman, Rickie and Atorrasagasti, Ainara and Ayuste, Jenevieve and Baldock, Heather and Barcala, Catarina and Bennett, Eryn and boutayba, anwar and Boyle, Bailey and Briere, Jared and Brite, Natalie and Brown, Forrest and Brown, Jessae and Brown-Clarke, Kemba and Brunzell, Oscar and Buchanan, Emily and Buckley, Jillian and Bui, Lily and Candido, Cristiana and Casas, Lucas and Castro, Lizzeth and Chan, Em and chang, jenny and Chareoncharutkun, Brendan and Chau, Brian and Chen, Michael and Choudhary, Mika and Chu, Tiffany and Cleghorn, Kristen and Coale, Naomi Szczesiul and Cole, Joe and Condon, Maureen and costello, Laura and Cowart, Taryn and Cumming-Spain, Poppy and Dadlani, Simran and Dajer, Dominique and Dechaud, Ads and Degenaars, Chris and Delfin, Shenina and Delgado, Ruben and Deshmukh, Priya and Donald, Robert and Donnelly, Sean and Dorsett, Rosemary and Dumasia, Freya and Dybwad, Carl Philip and Eden, Megan and Egunjobi, Maria and Eldridge, Amanda and Elias, Maggie and Elward, Lizzie and Erasmus, Theodore and Esparza, Alexis and Everitt, Ivy and Falker, Jonathan and Farmer, Marielle and Fennell, Claire and Fernandez, Daniel and Francis, Jess and Fredell, Linda and Fuhrman, Becca and G, Olivia and G, Max and Gabriel, Christin and Gamboa, Julian and Gandara, Mariela and Gardner, Will and Georgious, Holly and Goddard, Trevor and Gowan, Trevor and Grant, Keilan and Grissinger, Eve and Guillien, Teresa and Guo, Sheila Chunxi and Gupta, Aayush and Hadadan, Karin and Hanbury-Williams, Michael and Hart, Samantha and Hartney, Justin and Hendriks, Cassandra and Hoedemaker, Brittany and Hopper, Bradley and Horn, Maddie and Howery, Sophie and I, Katrina and Ides, Kristin and Illig, Isabel and Ioselevich, Dmitriy and J, Ryan and Jaimongkol, Manunya and Jewell, Ricki-Lee and John, Gabe and Johnson, Abbey and Johnson, Joey and Jones, Mickey and Jongeling, Mick and Joy, Sijo and Justus, Haley and K, M and Kang, Tiffany and Kaul, Gunjan and Keller, Regan and Key, Dillon and Khan, Nisha and Khanna, Erika and Khushalani, Chirag and Kidd, Leah and Kimbarovsky, Arielle and Kozma, Natalie and Kuktelionis, Casey and L, K and LaBelle, Patrick and Lam, Barbie and Langston, Rachel and Latimer, Carrie Ann and Latimore, Ayana and Le Brun, Philip and León, Toni and Lepore, Marisa and Lerman, Adam and Lowe, Dakota and Luecke, Evan and Lysaght, Melanie and Macaluso, Frank and Mackley, Erika and Madhusudanan, Maithili and Madigan, Mikayla and Madrinian, Katrina and mahamud, muhamed nuur and Maharjan, Rosie and Malhotra, Mira and Marshall, Lindsey and Martens, Aeriel and Massey, Meg and McGarry, Jacquelyn and McLaughlin, Jill and McLelland, Ayla and McQuade, Veronika and Meissner, Christian and Midha, Indira and Misky, Jaime and Mohan, Vasundhara and Monahan, Meg and Morris, Gabriel Garcia Combs and Morris, Tarahgee and Morton, Victoria and Mucha, Madison and Munaf, Maura and Murawski, Alise and Nadendla, Prakruti and Namatevs, Avery and Narr, Sam and Natal, Nicole and Nguyen, Kevin and Nguyen, Taylor and Noh, Shinyoung Hailey and Normand, Hunter and O'Connell, Sarah and Ocana, Xavi and Oganezov, Nancy and Oluoch, Tiffany and Orr, Kevin and Palm, Zara and Pant, Poroma and Pawar, Komal and Peng, Maggie and Perez, Stephanie and Perry, Janine and Pervez, Myra and Pike, Tom and Pitman, Liston and Plaisance, Adrian and Powell, Rachael and Powell, Kea and Pozzuoli, Giulio and Prieto, Alicia and Pryer, Katy and Puri, Umang and Rapp, Alexandra and Razdan, Muskaan and Redmond, Kieran and Reihanian, Lexi and Revels, Brian and Riley, Sarah and Robinson, Sarah Finnie and Roy, Riona S and Ruiz, Jorge Cabrera and De ruyck, Lien and Ryan, Erin and Saenz, Chrissy and Saenz, Randilyn and Sampat, Sonali and Sandoval, Amitie and Santiago, Camille and Santos, Ana and Sapodin, Jenny and Sharma, Ishita and Sharma, Hemanee and Sharma, Sneha and Shelton, Spencer and Singh, Aditi and Singh, H and Slavner, Kasha Sequoia and Sobti, Aditi and Sommer, Sarah and Stanislas, Mya and Stephens, Blake and Steyn, Megan and Strozdas, Brooke and Sukhopar, Olga and Swidinsky, Rick and Tapper, Tom and Taylor, Autumn and Teh, Pei Chi and Tigua, Nathalie and Tran, Elizabeth and Tran, Jennifer and Trevino, Jordan and Turchi, Diana and U, Dan and Ustinov, Elizabeth and Vaeth, Anne and van Heck, Erica and van den Dries, Lydia and Vanneste, Jon Iñaki Echevarría and Vidal, Susana and Villa, Andres and Virgilio, Jackie and Vondriska, Meghan and Wang, Jennie and Watt, Megan and Webb, Ali and Weilborg, Simone and Weinstein, Rian and Weiss, Lauren and Wey-Acuna, Erika and Williams, Jessica and Williams, Rick and Williams, Stephanie and Wolf, Nolan and Woo, Qiyun and Woolf, Maxwell and Zepeda, Carolina and Zeufack, Maureen}, title = {{An Open Letter from the Advertising and PR Leaders of Tomorrow}}, publisher = {Clean Creatives}, year = {2021}, month = sep, url = {https://cleancreatives.org/tomorrow}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }