Profitable Growth Without Fossil Fuels

The report argues that the marketing industry must transition away from fossil fuel clients to future-proof revenue. It estimates that the top 29 oil majors spent approximately $6.97 billion on media, creative, and PR in 2024, which represents less than 1% of global marketing spend. While this spend generates an estimated $3.03 billion for major global holding companies and specific firms like Edelman, Accenture Song, and Stagwell, the report notes that for most agencies, these clients account for less than 1% of annual revenue.

• Fossil fuel companies' spending on public relations, creative, and media is estimated at $6.97 billion, which constitutes less than 1% of the total global marketing expenditure across all industries.
• In 2024, the top 29 oil majors spent roughly $6.97 billion on media, creative, and PR, with an estimated $3.03 billion of that amount going to major global marketing holding companies as well as Edelman, Accenture Song, and Stagwell.

APA

Clean Creatives (n.d.). Profitable Growth Without Fossil Fuels. https://cleancreatives.org/offramp

Chicago

Clean Creatives. Profitable Growth Without Fossil Fuels. n.d. https://cleancreatives.org/offramp.

Wikipedia

{{cite report |author=Clean Creatives |title=Profitable Growth Without Fossil Fuels |url=https://cleancreatives.org/offramp |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{cleancreativesndprofitable, author = {{Clean Creatives}}, title = {{Profitable Growth Without Fossil Fuels}}, institution = {Clean Creatives}, url = {https://cleancreatives.org/offramp}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }