Our Letter to Netflix: Work with Fossil-Free Agencies

Clean Creatives calls on Netflix to implement fossil-free procurement criteria for its agencies and urges Dentsu, which recently secured a $190 million partnership with Netflix, to offramp all fossil fuel clients.

• Clean Creatives identifies a conflict of interest in Netflix's EMEA media review due to the fossil fuel contracts held by major agency holding companies: Omnicom has 120 active or recent contracts, WPP has 82 (including BP, ExxonMobil, TotalEnergies, and Saudi Aramco), and Dentsu has 18 (including Chevron, Repsol, and Shell).
• The authors argue that PR and media agencies aid fossil fuel companies in creating a "misinformation crisis" that hinders climate progress, and they urge Netflix to make fossil-free agency procurement an explicit criterion for its supply chain.
• Netflix has selected Dentsu for a $190 million partnership; while Dentsu had the lowest fossil fuel exposure of the contenders—estimated at 0.15% of its $8.2 billion 2024 revenue—the authors call for Dentsu to become the first major holding company to completely stop working with fossil fuel clients.

APA

Adamsson, S., Akapo, J., Brody, A. L., Clark, D. S., Craik, H., Deign, J., Gaunt, O., FRMetS, D. E. G., Goddard, A., Gregory, T., Hawkins, A., Hogan, C., Holguin, D., Ioselevich, D., Jafta, N., Keogh, T., Kirscher, M., Knight, S., (ClimateAdam), A. L., ... Xs, X. (n.d.). Our Letter to Netflix: Work with Fossil-Free Agencies. Clean Creatives. https://cleancreatives.org/netflix

Chicago

Adamsson, Shawn, Josh Akapo, A. Laura Brody, Dr Simon Clark, Hannah Craik, Jason Deign, Olivia Gaunt, et al. Our Letter to Netflix: Work with Fossil-Free Agencies. Clean Creatives, n.d. https://cleancreatives.org/netflix.

Wikipedia

{{cite press release |last1=Adamsson |first1=Shawn |last2=Akapo |first2=Josh |last3=Brody |first3=A. Laura |last4=Clark |first4=Dr Simon |last5=Craik |first5=Hannah |last6=Deign |first6=Jason |last7=Gaunt |first7=Olivia |last8=FRMetS |first8=Dr Ella Gilbert |last9=Goddard |first9=Alex |display-authors=etal |title=Our Letter to Netflix: Work with Fossil-Free Agencies |publisher=Clean Creatives |url=https://cleancreatives.org/netflix |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@misc{adamssonndour, author = {Adamsson, Shawn and Akapo, Josh and Brody, A. Laura and Clark, Dr Simon and Craik, Hannah and Deign, Jason and Gaunt, Olivia and FRMetS, Dr Ella Gilbert and Goddard, Alex and Gregory, Tolmeia and Hawkins, Andy and Hogan, Clover and Holguin, Diana and Ioselevich, Dmitriy and Jafta, Ngcali and Keogh, Tom and Kirscher, Micah and Knight, Skylar and (ClimateAdam), Adam Levy and Madigan, Mikayla and McKenna, Aria and Mezzatesta, Michael and Monroe, Tim and Narr, Sam and P, Amy and Peers, Ben and Pendino, Cassie and Qiyun and Rashid, Qasim and Richardson, Whitney and Rubin, Samuel and Sabourin, Ella and Scheytt, Judith and Simon, Jacob and Southwood, Charlie and Stoufer, Ian and Tsui, Tori and W, Tracy and Watt, Claire and Weston, Jo and Wood, Alaina and Worobec, Ashley and Xs, Xandrieth}, title = {{Our Letter to Netflix: Work with Fossil-Free Agencies}}, publisher = {Clean Creatives}, url = {https://cleancreatives.org/netflix}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }