A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil

The report argues that Brazil's agribusiness sector exercises disproportionate political power to maintain 'agricultural exceptionalism,' allowing it to avoid strict climate regulations. It highlights the omission of agricultural methane from Brazil's Nationally Determined Contribution (NDC) and criticizes the industry's use of misleading metrics like GWP* to downplay emissions. The document also details corporate efforts by giants like JBS, MBRF, and Minerva to shape the COP30 agenda through sponsored events and media influence, while contrasting this industrial model with a more sustainable agroecological system led by small farmers.

• Brazil is the fifth largest global emitter of greenhouse gases and methane, with agriculture accounting for 74% of the country's total emissions and 75.6% of its methane emissions in 2023.
• The Brazilian meat industry is dominated by giants such as JBS, MBRF (a merger of Marfrig and BRF), and Minerva, which are linked to deforestation, land grabbing, and human rights abuses.
• Brazil's updated Nationally Determined Contribution (NDC) fails to mention the reduction of methane emissions from meat and dairy, despite the country being a signatory of the Global Methane Pledge.
• The agribusiness lobby is pushing for the adoption of the GWP* (Global Warming Potential Star) metric, which the IPCC has explicitly rejected for national climate accounting because it does not capture the warming contribution of every methane emission.
• The Brazilian agribusiness sector exerts significant political control through the Parliamentary Agricultural Front (FPA), which holds a majority in both the Chamber of Deputies and the Senate.
• The Brazilian Emissions Trading System (SBCE) is structurally weak because it excludes agricultural emissions, meaning it only regulates approximately 30% of national emissions.
• The 'PL da Devastação' (Bill 2.159/21) represents a legislative setback in environmental protection, having been approved in 2025 to reduce bureaucracy for agribusiness despite some presidential vetoes.
• The meat industry is orchestrating a sophisticated greenwashing campaign for COP30, including the 'AgriZone' and sponsored media coverage by companies like JBS to position themselves as part of the climate solution.
• The Cerrado biome is under extreme pressure from agricultural expansion, with the Brazilian Forest Code allowing up to 80% of private farms in the region to be converted, compared to only 20% in the Amazon.
• There is a stark contrast between the export-oriented industrial agribusiness and the agroecological system of small farmers, who produce over two-thirds of the food consumed internally in Brazil but receive less than one-fifth of public credit.

APA

Changing Markets Foundation (2025). A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil. https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda_full_PT-.pdf

Chicago

Changing Markets Foundation. A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil. 2025. https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda_full_PT-.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil |date=November 2025 |url=https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda_full_PT-.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2025agenda, author = {{Changing Markets Foundation}}, title = {{A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil}}, institution = {Changing Markets Foundation}, year = {2025}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda_full_PT-.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }