A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil

The report examines how Brazil's powerful agribusiness sector uses greenwashing and political lobbying to avoid climate regulation, specifically regarding methane emissions, as the country prepares to host COP30. It highlights the contradiction between Brazil's global climate leadership goals and the exclusion of agricultural methane from its Nationally Determined Contribution (NDC). The document details corporate efforts to shape the COP30 agenda through the 'AgriZone' and media partnerships, while criticizing structural weaknesses in the Brazilian Climate Plan, such as the exclusion of agriculture from the Emissions Trading System and the inefficiency of the ABC+ Plan. It concludes that the livestock industry's influence threatens the effectiveness of Brazil's climate commitments and the broader goals of the Paris Agreement.

• Brazil is a major global emitter of greenhouse gases, ranking fifth worldwide for both total emissions and methane emissions. Agriculture is the primary driver, accounting for 74% of total emissions and 75.6% of methane emissions, with enteric fermentation from cattle producing 405 million tonnes of CO2 equivalent in 2023.
• Despite being a signatory of the Global Methane Pledge, Brazil has omitted agricultural methane from its Nationally Determined Contribution (NDC), effectively shielding the country's largest methane polluters from scrutiny.

APA

Changing Markets Foundation (2025). A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil. https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda-Executive-Summary-Potruguese.pdf

Chicago

Changing Markets Foundation. A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil. 2025. https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda-Executive-Summary-Potruguese.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil |date=November 2025 |url=https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda-Executive-Summary-Potruguese.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2025agenda, author = {{Changing Markets Foundation}}, title = {{A Agenda da Carne: Excepcionalismo Agrícola e Greenwashing no Brasil}}, institution = {Changing Markets Foundation}, year = {2025}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2025/11/The-Meat-Agenda-Executive-Summary-Potruguese.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }