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The Changing Markets Foundation accuses Coca-Cola of having a 'worrying track-record of broken promises' regarding plastic and of undermining deposit return legislation in Kenya, China, and Georgia (USA). The letter demands that Coca-Cola publicly support deposit return systems globally, increase transparency regarding its 2.9 million tonnes of annual plastic use, and adopt ambitious reuse targets.

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  • Coca-Cola is identified as having the largest plastic footprint of any company globally, using 2.9 million tonnes of plastic annually.
  • The Changing Markets Foundation asserts that Coca-Cola has a history of failing to meet its plastic-related pledges, citing a failed 1990 commitment to use 25% recycled content in bottles and claiming most subsequent pledges have been 'broken, significantly reinterpreted, delayed or ignored'.
  • Despite supporting deposit return systems in Western Europe, Coca-Cola and its franchises have reportedly attempted to undermine similar legislation in China, Kenya, and the U.S. state of Georgia.
  • The foundation urges Coca-Cola to distance itself from producer responsibility organisations that oppose deposit return systems, specifically naming Ecoembes in Spain, ARA in Austria, and EKO-KOM in the Czech Republic.

Cite the original document

APA
Changing Markets Foundation (2020). Microsoft Word - Companies Letter_CocaCola.docx. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_CocaCola.pdf
Chicago
Changing Markets Foundation. Microsoft Word - Companies Letter_CocaCola.docx. 2020. https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_CocaCola.pdf.
Wikipedia
{{cite press release |author=Changing Markets Foundation |title=Microsoft Word - Companies Letter_CocaCola.docx |date=29 October 2020 |url=https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_CocaCola.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@misc{changingmarketsfoundation2020microsoft, author = {{Changing Markets Foundation}}, title = {{Microsoft Word - Companies Letter\_CocaCola.docx}}, publisher = {Changing Markets Foundation}, year = {2020}, month = oct, url = {https://changingmarkets.org/wp-content/uploads/2023/10/TalkingTrash_Letter_CocaCola.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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