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The report tracks 21 high-quality clothing items deposited in take-back bins of ten major fashion brands across the UK, France, Belgium, and Germany using Airtag trackers. The findings reveal a significant gap between corporate claims of 'closing the loop' and reality: many items in excellent condition were downcycled, incinerated, or exported to African markets where they often end up in landfills. The study highlights a failure in sorting processes and argues that these schemes often encourage further consumption through discount vouchers while providing consumers with a false sense of environmental responsibility. The authors call for stronger Extended Producer Responsibility (EPR) legislation in the EU to regulate waste exports and mandate reductions in overproduction.

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APA
Changing Markets Foundation (2023). Take-back trickery. https://changingmarkets.org/wp-content/uploads/2023/07/Take-back-Trickery_German.pdf
Chicago
Changing Markets Foundation. Take-back trickery. 2023. https://changingmarkets.org/wp-content/uploads/2023/07/Take-back-Trickery_German.pdf.
Wikipedia
{{cite report |author=Changing Markets Foundation |title=Take-back trickery |date=July 2023 |url=https://changingmarkets.org/wp-content/uploads/2023/07/Take-back-Trickery_German.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{changingmarketsfoundation2023takeback, author = {{Changing Markets Foundation}}, title = {{Take-back trickery}}, institution = {Changing Markets Foundation}, year = {2023}, month = jul, url = {https://changingmarkets.org/wp-content/uploads/2023/07/Take-back-Trickery_German.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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