Corn Fakes

The report argues that Kellogg's has prioritised short-term financial gains over public health in Mexico by reducing essential micronutrients in its cereals. It estimates that while the company saved approximately $85 million over five years, the resulting social cost to Mexico exceeds $250 million, meaning every dollar saved by the company destroys roughly three dollars in social value.

• Kellogg's reduced the content of several essential micronutrients in its popular breakfast cereals in Mexico between 2013 and 2019, with significant decreases in Vitamin C (-29%), Vitamin B9/folate (-36%), and iron (-15%).
• The economic benefit to Kellogg's from reducing these micronutrients is estimated at nearly $17 million per year, totaling approximately $85 million over a five-year period.

APA

Changing Markets Foundation (2019). Corn Fakes. https://changingmarkets.org/wp-content/uploads/2023/10/CORN-FAKES-ESP-FINAL.pdf

Chicago

Changing Markets Foundation. Corn Fakes. 2019. https://changingmarkets.org/wp-content/uploads/2023/10/CORN-FAKES-ESP-FINAL.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Corn Fakes |date=November 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CORN-FAKES-ESP-FINAL.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2019corn, author = {{Changing Markets Foundation}}, title = {{Corn Fakes}}, institution = {Changing Markets Foundation}, year = {2019}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CORN-FAKES-ESP-FINAL.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }