Where do brands stand on viscose ?

The document provides a detailed audit of global brands' engagement with sustainable viscose production. It highlights a significant gap in transparency, as most brands disclose Tier 1 suppliers but fail to reveal the Tier 3 and 4 viscose fibre producers. While several brands have signed the Changing Markets Roadmap and committed to 'closed-loop' manufacturing by 2023-2025, many others lack specific viscose policies or chemical management standards like the ZDHC MRSL. A small group of 'frontrunners' such as Esprit, Tesco, and Marks and Spencer provide detailed lists of fibre suppliers, including major producers like Lenzing and Aditya Birla.

• A small number of brands provide high levels of transparency by disclosing their viscose fibre suppliers (Tier 3/4), whereas most only disclose Tier 1 or 2 suppliers. Esprit, Tesco, and Marks and Spencer are among those that have disclosed specific fibre producers.
• Several brands have committed to transitioning their supply chains to 'closed-loop' manufacturing systems for man-made cellulosic fibres (MMCF) between 2023 and 2025, often aligning with the Changing Markets Roadmap or EU BAT standards. This includes commitments from Esprit, Marks and Spencer, ASOS, and New Look.
• The Zero Discharge of Hazardous Chemicals (ZDHC) Manufacturing Restricted Substance List (MRSL) is a primary benchmark for chemical management used by many brands, including H&M, Inditex, and Next, though some brands like Otto Group and Aldi South are not ZDHC signatories despite pledging to adhere to the MRSL.
• Lenzing and Aditya Birla are identified as the dominant viscose fibre suppliers for a vast majority of the brands analyzed, including H&M, ASOS, New Look, and Puma.

APA

Changing Markets Foundation (2019). Where do brands stand on viscose ? https://changingmarkets.org/wp-content/uploads/2023/10/CM_BRAND_TABLE_WEB_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED_FINAL_DEC_2019.pdf

Chicago

Changing Markets Foundation. Where do brands stand on viscose ? 2019. https://changingmarkets.org/wp-content/uploads/2023/10/CM_BRAND_TABLE_WEB_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED_FINAL_DEC_2019.pdf.

Wikipedia

{{cite report |author=Changing Markets Foundation |title=Where do brands stand on viscose ? |date=19 November 2019 |url=https://changingmarkets.org/wp-content/uploads/2023/10/CM_BRAND_TABLE_WEB_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED_FINAL_DEC_2019.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{changingmarketsfoundation2019where, author = {{Changing Markets Foundation}}, title = {{Where do brands stand on viscose ?}}, institution = {Changing Markets Foundation}, year = {2019}, month = nov, url = {https://changingmarkets.org/wp-content/uploads/2023/10/CM_BRAND_TABLE_WEB_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED_FINAL_DEC_2019.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }