Cómo cubrir y desmontar la desinformación y el greenwashing

The document defines climate disinformation as deliberately incorrect information used to manipulate or protect economic interests, and greenwashing as communication used by governments and companies to appear more sustainable than they are. It advises journalists to avoid 'false equidistance' by reflecting the scientific consensus that over 99% of specialized studies attribute climate change to human activity. Recommended reporting techniques include 'prebunking' (warning audiences about disinformation tactics) and the 'truth sandwich' method (starting and ending with facts while briefly addressing the myth). The guide emphasizes investigating the funding of science, particularly links to the fossil fuel industry, and examining the real-world impact of proposed climate solutions like carbon capture and plastic recycling, which it notes are often promoted by the fossil fuel industry despite limited impact. It highlights that while disinformation is a global phenomenon, its effects are most acute locally in regions with extractive projects and 'green transition' promises.

• Climate disinformation is characterized as information spread intentionally to manipulate or gain economic benefit, whereas greenwashing involves communication by companies and governments to seem more sustainable than they actually are, often using incomplete or misleading messages.
• Journalists are encouraged to reject 'false equidistance' because giving equal weight to climate denialism creates a false impression of debate, contradicting the fact that more than 99% of specialized studies agree that human activity causes climate change.
• The guide recommends specific communication frameworks to combat myths: 'inoculation' or prebunking to warn audiences of tactics in advance, and the 'truth sandwich' which structures a story by starting with facts, briefly introducing the myth, explaining why it is false, and reiterating the truth.
• Certain climate solutions, specifically plastic recycling and carbon capture, are identified as narratives often promoted by the fossil fuel industry to divert attention from necessary structural changes, despite research showing their impact is limited.

APA

CCNow (2025). Cómo cubrir y desmontar la desinformación y el greenwashing. Covering Climate Now. https://coveringclimatenow.org/from-us-story/como-cubrir-y-desmontar-la-desinformacion-y-el-greenwashing/

Chicago

CCNow. Cómo cubrir y desmontar la desinformación y el greenwashing. Covering Climate Now, 2025. https://coveringclimatenow.org/from-us-story/como-cubrir-y-desmontar-la-desinformacion-y-el-greenwashing/.

Wikipedia

{{cite report |last1=CCNow |title=Cómo cubrir y desmontar la desinformación y el greenwashing |publisher=Covering Climate Now |date=19 November 2025 |url=https://coveringclimatenow.org/from-us-story/como-cubrir-y-desmontar-la-desinformacion-y-el-greenwashing/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{ccnow2025cmo, author = {CCNow}, title = {{Cómo cubrir y desmontar la desinformación y el greenwashing}}, institution = {Covering Climate Now}, year = {2025}, month = nov, url = {https://coveringclimatenow.org/from-us-story/como-cubrir-y-desmontar-la-desinformacion-y-el-greenwashing/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }