Summary

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The 'Burning Questions: Social Media Toolkit' is a promotional guide designed to increase awareness and viewership for a climate change documentary produced by Covering Climate Now. The documentary, co-hosted by Al Roker and Savannah Sellers, features reports from award-winning journalists on the global effects of the climate crisis and the obstacles to action, such as corporate resistance and political wrangling. The toolkit provides specific instructions for supporters and partners to share the program via Twitter, Facebook, Instagram, and newsletters, offering pre-written copy and graphics to drive traffic to YouTube and the WORLD Channel.

Key insights

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  • The documentary 'Burning Questions' focuses on the global consequences of climate change and asks whether humanity will act in time to save itself, highlighting the roles of corporate interests and world leaders.
  • The program is available for worldwide on-demand streaming on YouTube and the Covering Climate Now website, and is broadcast on public television WORLD Channel stations in the United States.

Cite the original document

APA
Covering Climate Now (2022). Burning Questions: Social Media Toolkit. https://coveringclimatenow.org/burning-questions-social-media-toolkit/
Chicago
Covering Climate Now. Burning Questions: Social Media Toolkit. 2022. https://coveringclimatenow.org/burning-questions-social-media-toolkit/.
Wikipedia
{{cite report |author=Covering Climate Now |title=Burning Questions: Social Media Toolkit |date=19 September 2022 |url=https://coveringclimatenow.org/burning-questions-social-media-toolkit/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{coveringclimatenow2022burning, author = {{Covering Climate Now}}, title = {{Burning Questions: Social Media Toolkit}}, institution = {Covering Climate Now}, year = {2022}, month = sep, url = {https://coveringclimatenow.org/burning-questions-social-media-toolkit/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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