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A group of health professionals and advocates is appealing to the Minister of Industry to reopen a Competition Bureau investigation into the Canadian Gas Association's (CGA) 'Fuelling Canada' campaign. The applicants argue that the Bureau's decision to drop the inquiry simply because the CGA removed the claims does not remedy public health harms, deter greenwashing, or provide market clarity. They highlight a systemic pattern of the Bureau closing environmental and health-related deceptive marketing cases without formal determinations, citing similar outcomes for the Pathways Alliance and Shell Canada.

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  • The Competition Bureau discontinued an inquiry into the Canadian Gas Association's (CGA) 'Fuelling Canada' campaign after more than three years, stating that the representations were no longer available to the public and citing limited resources.
  • The applicants allege that CGA's claims that natural gas is "clean" are false because its production and use release significant greenhouse gas emissions, pollute the environment, and cause indoor air pollution linked to asthma and cancer.
  • The applicants argue that CGA's claims that natural gas is "affordable" are misleading due to price volatility, the impact of carbon pricing, and the fact that other energy options are more affordable.
  • The authors contend that discontinuing the inquiry without a formal determination fails to remedy harms to consumers, fails to deter future greenwashing, and fails to provide legal clarity for other advertisers in Canada.
  • The document identifies a pattern of the Competition Bureau dropping deceptive marketing inquiries related to environmental harms without resolution, specifically citing cases involving the Pathways Alliance's "Let’s clear the air" campaign and Shell's "Drive Carbon Neutral" program.

Cite the original document

APA
Canadian Association of Physicians for the Environment (2026). CGA appeal to Minister. https://cape.ca/wp-content/uploads/2026/06/Appeal-to-Minister-CGA-Comp-Bureau-case.pdf
Chicago
Canadian Association of Physicians for the Environment. CGA appeal to Minister. 2026. https://cape.ca/wp-content/uploads/2026/06/Appeal-to-Minister-CGA-Comp-Bureau-case.pdf.
Wikipedia
{{cite press release |author=Canadian Association of Physicians for the Environment |title=CGA appeal to Minister |date=25 June 2026 |url=https://cape.ca/wp-content/uploads/2026/06/Appeal-to-Minister-CGA-Comp-Bureau-case.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}
BibTeX
@misc{canadianassociationofphysiciansfortheenvironment2026cga, author = {{Canadian Association of Physicians for the Environment}}, title = {{CGA appeal to Minister}}, publisher = {Canadian Association of Physicians for the Environment}, year = {2026}, month = jun, url = {https://cape.ca/wp-content/uploads/2026/06/Appeal-to-Minister-CGA-Comp-Bureau-case.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }

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