Advocacy and Mobilization Program (AMP) Evaluation

The Advocacy and Mobilization Program (AMP) was a capacity-building initiative run by the Canadian Association of Physicians for the Environment (CAPE) from 2022 to 2025. Designed to transform healthcare professionals (HCPs) into planetary health advocates, the program combined foundational knowledge with skills training in communications and government relations, culminating in a 'Hill Day' of direct political advocacy. While the program successfully increased participant confidence and advocacy skills, it faced challenges with staffing capacity and peer networking, leading CAPE to recommend more flexible, 'lighter-touch' training models for future engagement.

• The program significantly increased participants' confidence and commitment to planetary health advocacy. By the end of the training, 97% of participants reported that the program had increased their confidence to engage in advocacy and 97% agreed it had strengthened their commitment to the cause.
• Hill Day, a core component of the program where participants met with federal MPs or Senators, was highly rated for its ability to build confidence and provide real-world experience. Participants rated their satisfaction with Hill Day at 4.53 out of 5 stars, and 100% of participants in a C2/C3 survey agreed they felt more confident speaking with a politician.
• Participants reported meaningful improvements across four core advocacy skills: storytelling to demonstrate health impacts, mobilizing others, using traditional media, and direct lobbying. On average, participants reported a 1.4 point increase in their skills on a 5-point scale, with storytelling being the strongest skill at graduation (average score of 3.6).
• The program successfully integrated environmental justice (EJ) themes, with 72% of C2 and C3 participants reporting significant or moderate improvement in their ability to apply an equity and justice lens to their advocacy. 100% of participants in the post-training survey agreed their abilities to apply this lens had increased.
• While 95% of participants agreed that AMP broadened their network of peers, the program struggled to foster deep, sustainable peer-to-peer relationships due to its virtual nature and staffing constraints. Peer identity caucuses and alumni programming were not fully realized, and an opt-in contact list was barely used.
• AMP demonstrated a strong demand for paid, accredited training among physicians. In cohorts 2 and 3, the fee for physicians was $2,500, and 84% of physicians paid the entire fee, though 14% utilized a sliding scale option.
• The program's resource-intensive 6-month model was found to be inefficient for achieving broad advocacy actions, as most participants only engaged in low-level activities like raising public awareness. CAPE suggests that 'lighter-touch' opportunities, such as shorter workshops or 'bootcamps', would be more accessible and efficient.

APA

Miller, A. R., & Rezagian, K. (n.d.). Advocacy and Mobilization Program (AMP) Evaluation. Canadian Association of Physicians for the Environment. https://cape.ca/wp-content/uploads/2026/02/AMP-Program-Evaluation-Final-Report.pdf

Chicago

Miller, Anna Rose, and Kiemia Rezagian. Advocacy and Mobilization Program (AMP) Evaluation. Canadian Association of Physicians for the Environment, n.d. https://cape.ca/wp-content/uploads/2026/02/AMP-Program-Evaluation-Final-Report.pdf.

Wikipedia

{{cite report |last1=Miller |first1=Anna Rose |last2=Rezagian |first2=Kiemia |title=Advocacy and Mobilization Program (AMP) Evaluation |publisher=Canadian Association of Physicians for the Environment |url=https://cape.ca/wp-content/uploads/2026/02/AMP-Program-Evaluation-Final-Report.pdf |access-date=17 August 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{millerndadvocacy, author = {Miller, Anna Rose and Rezagian, Kiemia}, title = {{Advocacy and Mobilization Program (AMP) Evaluation}}, institution = {Canadian Association of Physicians for the Environment}, url = {https://cape.ca/wp-content/uploads/2026/02/AMP-Program-Evaluation-Final-Report.pdf}, urldate = {2026-08-17}, note = {Indexed by Climate Insights Directory} }