Briefing Note: Tenet Media & Climate Disinformation

The document examines climate-related disinformation spread by Tenet Media and its affiliated creators between September 1, 2023, and September 23, 2024. It identifies 183 posts engaging in 'bad acting' or disinformation, which garnered over 23.5 million views across various platforms, with X/Twitter being the most prominent. The analysis categorizes the disinformation into six primary narratives: mockery of advocates, concerns over food and gas stoves, opposition to diversity, scientific denialism, conspiracy theories like the 'Great Reset', and accusations of hypocrisy and elitism.

• Tenet Media's branded channels and funded content creators actively spread climate disinformation that mirrors other far-right and fossil-fuel backed narratives, including standard denialism, conspiracy theories, and attacks on LGBTQ+ and intersectional climate advocacy.
• Between September 1, 2023, and September 23, 2024, 183 posts from Tenet-associated creators—who collectively have over 16 million followers—promoted climate disinformation, resulting in more than 23.5 million views and over 1 million social engagements.
• X/Twitter served as the primary platform for this disinformation, accounting for 19.4 million views, 290,000 likes, and 144,000 retweets. Additionally, YouTube continues to monetize videos featuring climate denialism from these creators, with such content reaching 3.91 million views.
• The most prevalent disinformation narrative used by Tenet-associated creators was the mockery of climate advocates and diplomats, such as Greta Thunberg and John Kerry, which generated 14 million views and 427,000 engagements across 87 posts.

APA

Climate Action Against Disinformation (2024). Briefing Note: Tenet Media & Climate Disinformation. https://caad.info/wp-content/uploads/2024/09/CAAD-Briefing-Note_-Tenet-Media-Climate-Disinformation.pdf

Chicago

Climate Action Against Disinformation. Briefing Note: Tenet Media & Climate Disinformation. 2024. https://caad.info/wp-content/uploads/2024/09/CAAD-Briefing-Note_-Tenet-Media-Climate-Disinformation.pdf.

Wikipedia

{{cite report |author=Climate Action Against Disinformation |title=Briefing Note: Tenet Media & Climate Disinformation |date=September 2024 |url=https://caad.info/wp-content/uploads/2024/09/CAAD-Briefing-Note_-Tenet-Media-Climate-Disinformation.pdf |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateactionagainstdisinformation2024briefing, author = {{Climate Action Against Disinformation}}, title = {{Briefing Note: Tenet Media \& Climate Disinformation}}, institution = {Climate Action Against Disinformation}, year = {2024}, month = sep, url = {https://caad.info/wp-content/uploads/2024/09/CAAD-Briefing-Note_-Tenet-Media-Climate-Disinformation.pdf}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }