Digital footprint of agribusiness, fossil fuel and mining companies in Brazil

The briefing examines the digital presence of fifteen influential agribusiness, mining, and fossil fuel companies in Brazil, finding that many employ corporate greenwashing and climate delay tactics. These tactics include the use of vague language, nature-rinsing imagery, and claims that lack supporting investments or actions. The report also notes the use of influencer partnerships and targeted digital advertising to amplify these messages, contrasting them with the companies' actual environmental records.

• The digital footprints of fifteen large agribusiness, mining, and fossil fuel companies in Brazil contain evidence of corporate greenwashing and climate delay discourses.
• Greenwashing tactics identified in the companies' digital content include the use of nature-rinsing imagery, vague language, and claims that are not backed by substantial investments or actions.
• Some of the analyzed companies utilize influencer partnerships and targeted digital advertising within Brazil to increase the reach of their messaging.

APA

Climate Action Against Disinformation (2025). Digital footprint of agribusiness, fossil fuel and mining companies in Brazil. https://caad.info/analysis/briefings/briefing-digital-footprint-of-agribusiness-fossil-fuel-and-mining-companies-in-brazil/

Chicago

Climate Action Against Disinformation. Digital footprint of agribusiness, fossil fuel and mining companies in Brazil. 2025. https://caad.info/analysis/briefings/briefing-digital-footprint-of-agribusiness-fossil-fuel-and-mining-companies-in-brazil/.

Wikipedia

{{cite report |author=Climate Action Against Disinformation |title=Digital footprint of agribusiness, fossil fuel and mining companies in Brazil |date=30 April 2025 |url=https://caad.info/analysis/briefings/briefing-digital-footprint-of-agribusiness-fossil-fuel-and-mining-companies-in-brazil/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateactionagainstdisinformation2025digital, author = {{Climate Action Against Disinformation}}, title = {{Digital footprint of agribusiness, fossil fuel and mining companies in Brazil}}, institution = {Climate Action Against Disinformation}, year = {2025}, month = apr, url = {https://caad.info/analysis/briefings/briefing-digital-footprint-of-agribusiness-fossil-fuel-and-mining-companies-in-brazil/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }