The F-List 2025: Shining a Light on Fossil Fuel Ties in the Ad Industry

The 2025 F-List identifies 1,217 fossil fuel contracts across 709 agencies in 74 countries, arguing that these ties facilitate climate disinformation and expose agencies to financial and reputational risks despite a global shift toward clean energy investment.

• The 2025 F-List identifies 1,217 contracts with fossil fuel clients across 709 advertising and PR agencies located in 74 countries.
• The distribution of these contracts shows that independent agencies hold the majority with 924 contracts, while holding companies account for 293. Additionally, 773 contracts identified in the 2024 F-List have continued into 2025.
• The report argues that these agency relationships serve as disinformation pipelines for campaigns intended to delay climate action, contradicting agency climate pledges and ignoring a global trend where clean energy investment is expected to reach $2.2 trillion in 2025.

APA

Climate Action Against Disinformation (2025). The F-List 2025: Shining a Light on Fossil Fuel Ties in the Ad Industry. https://caad.info/analysis/reports/the-f-list-2025-shining-a-light-on-fossil-fuel-ties-in-the-ad-industry/

Chicago

Climate Action Against Disinformation. The F-List 2025: Shining a Light on Fossil Fuel Ties in the Ad Industry. 2025. https://caad.info/analysis/reports/the-f-list-2025-shining-a-light-on-fossil-fuel-ties-in-the-ad-industry/.

Wikipedia

{{cite report |author=Climate Action Against Disinformation |title=The F-List 2025: Shining a Light on Fossil Fuel Ties in the Ad Industry |date=24 September 2025 |url=https://caad.info/analysis/reports/the-f-list-2025-shining-a-light-on-fossil-fuel-ties-in-the-ad-industry/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{climateactionagainstdisinformation2025flist, author = {{Climate Action Against Disinformation}}, title = {{The F-List 2025: Shining a Light on Fossil Fuel Ties in the Ad Industry}}, institution = {Climate Action Against Disinformation}, year = {2025}, month = sep, url = {https://caad.info/analysis/reports/the-f-list-2025-shining-a-light-on-fossil-fuel-ties-in-the-ad-industry/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }