Advertising Guide: Using digital media to supercharge results

The guide outlines strategies for using digital media to amplify climate-positive messages, focusing on setting objectives, targeting audiences, and utilizing social media and other digital formats to reach diverse groups effectively and ethically.

• The guide emphasizes the necessity of adopting advertising and marketing tactics, specifically a variety of digital media, to expand reach and engage individuals described as 'Persuadables' with messages that are climate-positive.

APA

Lujani, F. (2022). Advertising Guide: Using digital media to supercharge results. ACT Climate Labs. https://www.actclimatelabs.org/paid-media-guide/

Chicago

Lujani, Florencia. Advertising Guide: Using digital media to supercharge results. ACT Climate Labs, 2022. https://www.actclimatelabs.org/paid-media-guide/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Advertising Guide: Using digital media to supercharge results |publisher=ACT Climate Labs |date=13 June 2022 |url=https://www.actclimatelabs.org/paid-media-guide/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2022advertising, author = {Lujani, Florencia}, title = {{Advertising Guide: Using digital media to supercharge results}}, institution = {ACT Climate Labs}, year = {2022}, month = jun, url = {https://www.actclimatelabs.org/paid-media-guide/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }