Misinformation Alert: Heat Pumps

The document alerts organisations to misinformation campaigns in the UK that undermine heat pump efficiency and exaggerate costs to cast doubt on renewables. It specifically targets audiences in the construction and energy sectors, as well as those identifying as working class, and provides a framework for identifying targeted audiences, establishing facts, and crafting counter-messages.

• Climate delayers in the UK are spreading misinformation by overstating the costs and undermining the efficiency of heat pumps, which serves to cast doubt on the viability of renewables and hinder climate communications.
• The misinformation regarding heat pumps is particularly targeted at the construction and energy sectors, and audiences who identify as working class.

APA

Lujani, F. (2022). Misinformation Alert: Heat Pumps. ACT Climate Labs. https://www.actclimatelabs.org/misinformation-alert-heat-pumps/

Chicago

Lujani, Florencia. Misinformation Alert: Heat Pumps. ACT Climate Labs, 2022. https://www.actclimatelabs.org/misinformation-alert-heat-pumps/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Misinformation Alert: Heat Pumps |publisher=ACT Climate Labs |date=15 June 2022 |url=https://www.actclimatelabs.org/misinformation-alert-heat-pumps/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2022misinformation, author = {Lujani, Florencia}, title = {{Misinformation Alert: Heat Pumps}}, institution = {ACT Climate Labs}, year = {2022}, month = jun, url = {https://www.actclimatelabs.org/misinformation-alert-heat-pumps/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }