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The document warns that describing climate activists as 'vandals' or 'mobs' dehumanises them and may discourage 'Persuadables' from engaging with environmental spokespeople. It calls for the condemnation of these tactics and the use of practical messaging to counter misinformation.

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  • The use of dehumanising language, such as labelling climate protestors and environmental activists as 'vandals' or 'mobs', is dangerous because it frames these groups as less than human and outside of society.
  • Media reporting that focuses on the human distress caused by protests reduces the probability that 'Persuadables' will interact with environmental spokespeople in the future.

Cite the original document

APA
Lujani, F. (2022). Misinformation Alert: Beware The Eco Mob. ACT Climate Labs. https://www.actclimatelabs.org/misinformation-alert-dehumanizing-language/
Chicago
Lujani, Florencia. Misinformation Alert: Beware The Eco Mob. ACT Climate Labs, 2022. https://www.actclimatelabs.org/misinformation-alert-dehumanizing-language/.
Wikipedia
{{cite report |last1=Lujani |first1=Florencia |title=Misinformation Alert: Beware The Eco Mob |publisher=ACT Climate Labs |date=5 July 2022 |url=https://www.actclimatelabs.org/misinformation-alert-dehumanizing-language/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{lujani2022misinformation, author = {Lujani, Florencia}, title = {{Misinformation Alert: Beware The Eco Mob}}, institution = {ACT Climate Labs}, year = {2022}, month = jul, url = {https://www.actclimatelabs.org/misinformation-alert-dehumanizing-language/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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