Strategic Guide: Crisis communications during misinformation spikes

The document is a strategic guide designed to help climate organisations manage crisis communications during spikes of misinformation. It uses the example of '15-minute cities' in Oxford, which evolved from a traffic calming scheme into an international conspiracy theory, to illustrate the need for resilience. The guide offers tips for creating a crisis communications plan, an analysis of why the 15-minute city theory is effective, and five specific actions for responding to misinformation crises.

• The guide uses the example of a traffic calming scheme in Oxford that transitioned into an international conspiracy theory regarding "15-minute cities", leading to a range of queries from local planning concerns to "accusations of globalist plots".
• The document aims to provide organisations with a crisis communications plan to strengthen their strategic goal of combating climate misinformation and increasing resilience to conspiracy theories.

APA

Lujani, F. (2023). Strategic Guide: Crisis communications during misinformation spikes. ACT Climate Labs. https://www.actclimatelabs.org/crisis-comms/

Chicago

Lujani, Florencia. Strategic Guide: Crisis communications during misinformation spikes. ACT Climate Labs, 2023. https://www.actclimatelabs.org/crisis-comms/.

Wikipedia

{{cite report |last1=Lujani |first1=Florencia |title=Strategic Guide: Crisis communications during misinformation spikes |publisher=ACT Climate Labs |date=6 April 2023 |url=https://www.actclimatelabs.org/crisis-comms/ |access-date=23 October 2026 |via=Climate Insights Directory}}

BibTeX

@techreport{lujani2023strategic, author = {Lujani, Florencia}, title = {{Strategic Guide: Crisis communications during misinformation spikes}}, institution = {ACT Climate Labs}, year = {2023}, month = apr, url = {https://www.actclimatelabs.org/crisis-comms/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }