Summary

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The briefing identifies an opportunity for climate policy communicators to leverage public perceptions of corporate greed among 'Loyal Nationals' and 'Disengaged Battlers' to combat right-leaning news efforts to derail support for the windfall tax on oil and gas companies. It suggests this framing can be used to fight anti-Net Zero rhetoric and inform the design and communication of future climate policies.

Key insights

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  • Right-leaning news outlets are attempting to undermine public support for the windfall tax applied to the high profits of oil and gas firms.
  • The perceptions of corporate greed held by 'Loyal Nationals' and 'Disengaged Battlers' can be utilized to counter misinformation regarding the windfall tax and to shape future climate-related communications.
  • The insights provided in the alert are intended for those communicating climate policy, specifically for framing policies, opposing anti-Net Zero rhetoric, or developing new policies.

Cite the original document

APA
Labs, A. C. (2022). Misinformation Alert: Corporate Greed. ACT Climate Labs. https://www.actclimatelabs.org/misinformation-alert-corporate-greed/
Chicago
Labs, ACT Climate. Misinformation Alert: Corporate Greed. ACT Climate Labs, 2022. https://www.actclimatelabs.org/misinformation-alert-corporate-greed/.
Wikipedia
{{cite report |last1=Labs |first1=ACT Climate |title=Misinformation Alert: Corporate Greed |publisher=ACT Climate Labs |date=13 July 2022 |url=https://www.actclimatelabs.org/misinformation-alert-corporate-greed/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{labs2022misinformation, author = {Labs, ACT Climate}, title = {{Misinformation Alert: Corporate Greed}}, institution = {ACT Climate Labs}, year = {2022}, month = jul, url = {https://www.actclimatelabs.org/misinformation-alert-corporate-greed/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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