Misinformation Alert: Energy & the Russian invasion of Ukraine

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The document alerts organisations to misinformation linking the Russian invasion of Ukraine to energy efficiency, the energy transition, green jobs, and Net Zero. It notes that these narratives are particularly salient for men, Conservative voters, and Northern communities, and outlines a framework for identifying at-risk audiences, establishing facts, and adapting communications strategies.

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  • Misinformation regarding the Russian invasion of Ukraine frequently intersects with themes of energy efficiency, the energy transition, green jobs, and Net Zero politics, influencing public perception.
  • Certain demographic and political groups, specifically men, Conservative voters, and Northern communities, are more susceptible to these misinformation narratives.

Cite the original document

APA
Lujani, F. (2022). Misinformation Alert: Energy & the Russian invasion of Ukraine. ACT Climate Labs. https://www.actclimatelabs.org/misinformation-alert-russian-invasion-of-ukraine/
Chicago
Lujani, Florencia. Misinformation Alert: Energy & the Russian invasion of Ukraine. ACT Climate Labs, 2022. https://www.actclimatelabs.org/misinformation-alert-russian-invasion-of-ukraine/.
Wikipedia
{{cite report |last1=Lujani |first1=Florencia |title=Misinformation Alert: Energy & the Russian invasion of Ukraine |publisher=ACT Climate Labs |date=15 June 2022 |url=https://www.actclimatelabs.org/misinformation-alert-russian-invasion-of-ukraine/ |access-date=23 October 2026 |via=Climate Insights Directory}}
BibTeX
@techreport{lujani2022misinformation, author = {Lujani, Florencia}, title = {{Misinformation Alert: Energy \& the Russian invasion of Ukraine}}, institution = {ACT Climate Labs}, year = {2022}, month = jun, url = {https://www.actclimatelabs.org/misinformation-alert-russian-invasion-of-ukraine/}, urldate = {2026-10-23}, note = {Indexed by Climate Insights Directory} }

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